Product-service systems (PSS) are solutions that integrate product and services in order to fulfill the customers’ needs by means of greater value in use. Multiple stakeholders should be involved in the design process for the development of a successful PSS value proposition. However, it is not clear who could be the potential stakeholders of a PSS. The aims of this study are to consolidate the stakeholders cited in PSS case studies and to reveal the terms used to refer to “stakeholder” in PSS literature. A systematic literature review was carried out, and an inductive content analysis procedure was applied. A total of 28 stakeholders were listed from the selected studies, whose PSS cases were classified as use- oriented or result-oriented services. Multiple terminologies are used to refer to stakeholders. This study contributes for showing the potential stakeholders that can be involved and engaged in the PSS design and operation. Also, it indicates the terms from which they can be addressed in the PSS literature.

Product-service systems (PSS) are being increasingly employed as opportunities to keep innovating. The design of PSS value propositions should focus on the value visualization for stakeholders. However, the PSS representations are still oriented to the customer’ perspective and focus on a process or technological role. This study aims to represent the PSS value proposition in a structured-diagram adapted from the journey map method in combination with the use of the elements of value. A case research was conducted with a high-tech agricultural start-up for representing its value proposition by following a process founded in the practices of journey mapping. Qualitative data analysis was employed to associate the elements of value with the solution, and to verify the consistency of the results. The representation enables the visualization of the stakeholders’ perception regarding the content of the solution as well as the potential value that may be related to it. The experience-centric perspective derived from the journey map associated with the value-related information provides a richer view of the PSS value proposition, which can lead to reflections regarding the solution.