Increasingly knowledge is shared using new web-based channels. The use of these channels is relatively new in the realm of soil science. However, they may prove to be very useful for connecting time-poor, geographically dispersed audiences in an efficient and cost-effective way. There has been limited study of this form of knowledge sharing for natural science (let alone soil science). In New South Wales (NSW), Australia, the NSW Department of Primary Industries (NSW DPI) has coordinated the Soil Network of Knowledge (SNoK) monthly webinar over 3 years, with over 40 webinars targeting an audience of next users of soil information. Aggregated data collected from these webinars indicated that the majority of information is used for professional development by participants. Whether this will eventually lead to onground practice change because of the improved professional and technical knowledge of participants is still a moot point and will require further investigation over time. The information collected on attendance and participation showed that webinars are a good way to connect with some target audiences such as other government bodies that have a historical relationship with NSW DPI. However, other target audiences that NSW DPI has always found difficulty in engaging, such as private advisers, require more active overtures to drive participation. The growing subscriber base is encouraging.

The Australian grains industry relies on mineralized nitrogen (N) from soil organic matter and plant residues, but fertilizer N is increasingly needed to optimize yields. Most farmers are guided on N fertilizer requirements by commercial crop advisors. We surveyed (n = 132) and interviewed (n = 11) New South Wales grains advisors to gauge the usage of soil process understanding, soil data and decision support systems (DSSs) when developing N recommendations. Soil moisture at sowing, seasonal forecasts, crop rotation, soil mineral N, financial risk profiles and paddock history were all used to prepare N fertilizer advice, but stored soil moisture was most important. Farmer confidence in soil N testing was low due to high spatial variability. Most advisors calculated N fertilizer required for yields within 10%–15% of crop potential, but clients’ attitude to financial risk guided final N recommendations. Conservative growers preferred a low input system, while more reliable rainfall or greater reliance on stored soil water led growers to apply higher N rates to maximize long‐term profits. Advisors preferred “rules‐of‐thumb,” simple DSSs and knowledge of crop growth, to elaborate DSSs requiring detailed inputs and soil characterization. Few used in‐crop N sensing. N decision methodologies need to be updated to account for changes in soil fertility, cropping systems and farming practices. New research is needed to answer practical questions regarding soil N mineralization and N losses associated with alternative N application practices and extreme weather events. Training of new advisors in N processes and DSS use needs to be ongoing.