Naleni Kain is an SME (Small Medium Enterprise from Siwalankerto, Surabaya, which manufactures fabrics with tie-dye techniques. To spread its wings, this SME plans to sell clothing for the young to middle-aged people as its target market. It is important for the fashion business to design clothes according to its target market because trends are one of the consumer's considerations in buying clothes. But that is not necessarily the case, since a trend forecast needs to be synchronized to the target market's taste. This research aims to help Naleni Kain to improve by designing a collection that suits its market based on BEKRAF's 2019-2020 trend forecast. The research nature is qualitative by analyzing the trends of the market in Surabaya, the basic theories of fashion design, and the needs of Naleni Kain, to form the basis for implementing trend forecast into Naleni Kain fashion designs. The result is a mood board design with fashion sketches for men and women aged 18-35 years that can be used as a reference for future productions.

Abstract. Beauty apps provide easiness to those young women who seek beauty in daily basis without any make up nor do beauty treatments, these apps have the ability to enhance ones jaw line to look thinner without plastic surgery. They magically revise the overall look of ones selfie photo. After take selfie user especially woman can edit the photo by applying effects within the apps to enhance skin color, thinify the face, add makeup or even stretch the neck to look longer. The photo shows distinctly different look from what it actually represents in the real life. Prior to the previous research underlining woman's position over the man, woman can be the subject as well as man to make decisions when editing the photo using beauty apps. Feeling empowered, freed, facilitated by the apps, more and more women utilize them. They keen on doing this so called digital makeover on their photo before posting them on social media so rapidly that somehow it becomes a cultural activity. Therefore on this setting, this research is established as an explanation of a question of whether beauty is practiced by women through beauty apps. It is also provides description on how that practice leads to the women's way of seeing on beauty. It is qualitatively analyzed under the theory of media and feminism, enrich with technoculture discourse as well as philosophy of photography.

The COVID-19 pandemic has made all aspects of human life assisted by technology and big data. It starts from the education sector, economy, communication, health, and manufacturing to fashion. As we all know fast fashion has become one of the most significant contributors of waste.  During the flow of developing a collection, for example; the production and distribution process can cause ethical issues and contradict sustainability matters. Several studies from 2010 to date have initiated AI (Artificial Intelligent) technology, a computer vision that alleviates the use of carbon footprints in the fashion industry. AI presents robust evidence to the audience, since it is visual and statically calculated, furthermore it is less costly and energy saving. AI abstracts the similarities or differences across all clothing and collections from the dataset. Its implementation can be used in many fashion careers with different purposes. By reviewing across the computer vision journals complemented with fashion management literatures, this article eventually provides insights of the implementation of AI for analysis and prediction from fashion photos or dataset.

Naleni Kain adalah bisnis rintisan di bidang fesyen yang menjual busana siap pakai tie die atau shibori dengan target pasar dewasa muda (18–25 tahun). Jenama yang baru mulai berjalan ini belum mempunyai produk tetap untuk dijual, bahkan hanya sesekali membuat satu atau dua produk, selain itu Naleni Kain juga perlu memajukan promosinya untuk dapat lebih menjual produknya. Meneruskan penelitian terdahulu: “Implementasi Trend Forecast ke Dalam Pengembangan Desain Busana Naleni Kain di Siwalankerto” abdimas ini dilakukan dengan tujuan untuk produksi baju siap pakai yang telah didesain sesuai tren 2019–2020 di penelitian tersebut, agar Naleni Kain punya produk untuk dijual. Selanjutnya untuk promosi awal, produk-produk tersebut dibuatkan foto katalognya dan dipromosikan melalui media sosial maupun lokapasar. Maka untuk dapat mandiri ke depannya dan bertahan di pasar terutama dari kompetitornya kelak perlu dilakukan pembinaan terhadap UKM ini berbentuk pelatihan tentang tren, pengembangan produknya serta promosinya, meskipun demikian akibat pandemi Covid-19 pelaksanaannya menjadi tidak sesuai dengan yang direncanakan terutama dalam hal bagaimana mitra merespons abdimas ini. Seluruh proses mulai dari sketsa desain, desain datar, desain pola jahit, foto katalog hingga promosi melibatkan mahasiswa di desain komunikasi visual dan desain fesyen. Luaran dari abdimas ini berupa desain produk jadi siap pakai dan HKI-nya.