The objective was to investigate the representations and beliefs among overweight and obese schoolchildren regarding consumption and health consequences of sugar-sweetened beverages. This was a qualitative hermeneutical study of cases using focus group information collection techniques. The study was conducted among overweight and obese schoolchildren aged 8 to 12 from rural and urban schools from Ñuble Province. These were associations between representations of sugar-sweetened beverage flavor and the pleasure it produced when consumed, especially at home and during the summer season. Children expressed knowing the consequences of excess consumption of sugar-sweetened beverages and identified their parents as being primarily responsible for the consumption of these products. They revealed that leisure time, especially at home, encouraged sugar-sweetened beverage intake.