Abstract– This study aims to determine the role of Social Media Instagram, Price and Product Quality on Purchasing Decision. The population in this study were all active social media users. The sample used were 85 people with the conditions: at least have one active social media account and have visited and or purchased at the online shop “Masker.Solopunya”. The sampling methods used were the non-probability sampling methods with accidental sampling technique. The result showed that Social Media Instagram had a significant effect on Purchasing Decision, Price had a significant effect on Purchasing Decision, Product Quality had a significant effect on Purchasing Decision, and Social Media Instagram, Price and Product Quality simultaneously had a significant effect on Purchasing Decision. Abstrak– Penelitian ini bertujuan untuk mengetahui Peran Media Sosial Instagram, Harga dan Kualitas Produk terhadap Keputusan Pembelian. Populasi dalam penelitian ini adalah seluruh pengguna media sosial aktif. Sampel yang digunakan sebanyak 85 orang dengan ketentuan: minimal memiliki satu akun media sosial aktif dan pernah berkunjung dan atau membeli di toko online Masker.Solopunya. Metode pengambilan sampel yang digunakan adalah metode non-probability sampling dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa Media Sosial Instagram berpengaruh signifikan terhadap Keputusan Pembelian, Harga berpengaruh signifikan terhadap Keputusan Pembelian, Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian, dan Media Sosial Instagram, Harga dan Kualitas Produk berpengaruh signifikan secara simultan terhadap Pembelian Keputusan.

Restrictions on community activities caused by pandemic Covid-19 hitIndonesian economy. So do the insurance companies that sell tertiary products with celebrity endorser. Data were collected by questionnaires distributed by google form to the 100 respondents buying insurance products during the pandemic covid-19. Multiple regression analysis was used to analyze data. The results show that partially visibility, credibility and power significantly influenced purchasing decision. The results also show that partially attraction insignificantly influenced purchasing decision. Simultanously visibility, credibility, attraction and power significantly influenced purchasing decision.

A bond rating is a rating that independent agencies issue to measure the credit quality of a particular bond. The bond rating measures the financial strength of the company issuing the bond, and its ability to make interest payments and repay the principal of the bond, when due. The objective of this research was to give empirical evidence about the effects of stock return and stock trading volume on bond rating announcements partially. The objective of this research was also to give empirical evidence about the differences between stock return and stock trading volume before and after bond rating announcements. This research examined 59 stock issuer on Indonesia Stock Exchange which announced bond rating during period 2015-2017. Data were analyzed by paired sample t-test and simple regression analysis. The results show that there are no differences between stock return and stock trading volume before and after bond rating announcements. The results also show that bond rating announcements does not efect both stock return and stock trading volume partially.

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Penelitian ini bertujuan untuk menyajikan bukti empiris indikasi perilaku biaya lengket pada biaya penjualan, biaya umum dan administrasi dan harga pokok penjualan pada perusahaan perdagangan dengan menggunakan pengujian model biaya lengket. Hipotesis dalam penelitian ini adalah H1: Besarnya kenaikan biaya penjualan pada saat penjualan bersih naik lebih besar daripada jumlah penurunan biaya penjualan pada saat penjualan bersih turun. H2: Besarnya kenaikan biaya umum dan administrasi pada saat penjualan bersih naik lebih besar dari pada jumlah penurunan biaya umum dan administrasi pada saat penjualan bersih turun. H3: Jumlah kenaikan harga pokok penjualan saat penjualan bersih naik lebih tinggi dari jumlah penurunan harga pokok penjualan saat penjualan bersih turun. Penelitian ini menggunakan data sekunder. Penelitian ini menggunakan data sekunder dari perusahaan perdagangan yang terdaftar di Bursa Efek Indonesia periode 2019-2020. Data dianalisis dengan analisis regresi berganda. Hasil penelitian ini mengidentifikasi bahwa tidak semua hipotesis diterima. Hipotesis 1 tidak didukung oleh hasil penelitian atau biaya penjualan tidak bersifat sticky. Hipotesis 2 tidak didukung oleh hasil penelitian atau biaya umum dan administrasi tidak bersifat sticky. Hipotesis 3 didukung oleh hasil penelitian atau harga pokok penjualan bersifat sticky. Kata kunci: sticky cost, biaya penjualan, biaya umum dan administrasi, harga pokok penjualan