Aim: to analyze the sanitary-epidemiological situation in the world and in Ukraine, through the prism of political and economic planes both in the middle of the country and in neighboring countries; to determine the impact of the pandemic on the economy globally and domestically, in particular on the service sector, namely, the tourism industry. Methodology - the study of the impact of Covid-19 on tourism and socio-economic development of the country is based on a combination of methods of sectoral and territorial analysis. In particular, a systematic approach is used for the study using methods of comparison, statistical, analytical, etc. Results - the article states that the tourism image of the titan countries of the tourism business has lost its position in international and domestic markets against the background of the deployment of an infectious disease - Covid-19, which in scale and number of victims went into a pandemic. A number of measures to minimize economic and financial defaults in the tourism industry are presented on the example of the countries of the Republic of Poland and Bulgaria. At the international level, mass events, competitions, contests, etc. have been abolished and postponed indefinitely, vehicle restrictions have been restricted, hotels and entertainment establishments have been suspended, the movement of citizens has been restricted and strict quarantine measures have been carried out within individual countries. The authors found that the pandemic was hit hard by countries whose economies depend on the service sector, including the tourism industry. It is statistically presented that Ukraine, whose economy does not depend on the development of tourism, can get revenge on the domestic tourism market, which is associated with the forced suspension of international migration flows, passenger traffic and the initial development of active tourism and ecotourism. And thanks to the introduction of quarantine measures in the internetization and modernization of communications to present the unique natural heritage of the country and emphasize the quality of the tourist product. It was found that the introduction of quarantine measures on the one hand led to the minimization of diseases during the pandemic, and on the other - to the economic collapse (the work of enterprises was suspended, a significant number of migrant workers returned home). At the same time, economic stagnation in some countries has also led to the greening of the environment, such as China, Spain, Italy and others. Scientific novelty was discovered for the first time that Covid-19 emphasized the importance of the digital paradigm both in the creation of a tourist product, a simplified procedure for its access, and in its virtual presentation and the benefits of pricing policy. The relationship in the field of service (seller-buyer) received a challenge of integrity and emphasized the individuality of the consumer. Practical importance. Publication materials, conclusions can be used in writing dissertations, monographs, as well as tourism entities in the period of monetary and material collapse in order to develop the information and communication sphere - as a new impetus to the development of domestic tourism.

Aim: to analyze the basic documents that determine the strategic vision and implementation of the mission of the city of Ivano-Frankivsk, the volume of services provided, the impact of tourism on the economic development of the city through the number of subjects of tourism, tourists, the amount of payments to the city budget. Describe the main components that determine the current state of tourism development, in particular: hotel and restaurant facilities, staffing and information support. Methodology – the study of the impact of tourism on the socio-economic development of the city of Ivano-Frankivsk is based on a combination of methods of sectoral and territorial analysis. In particular, a systematic approach was used for the study using the methods of comparison, statistical, analytical, etc. This methodology involves analyzing the volume of tourist services provided, the purpose of arrival and the number of visitors based on statistics and reports from individual institutions and businesses. Results – the article analyzes the state of tourism enterprises, the situation on the market of services, indicators of tourist collection in the city budget, the number and geography of tours sold by tour operators and travel agents. Emphasis is placed on comparison of reports of establishments that took participants of mass events with city statistics, outlines the real situation regarding the number of participants in business tourism and sports tourism. The analysis of quantitative changes in indicators of hotel and restaurant establishments has been carried out and their dynamics has been presented in the context of the last two years. Attention is drawn to the information security of the tourist industry of the city. Scientific novelty – for the first time, the impact of tourism on the socio-economic development of the city of Ivano-Frankivsk through the lens of tourist meetings, the development of hotel and restaurant establishments has been analyzed on the basis of sectoral and territorial analysis. The results of the study may underlie the writing of coursework, diploma papers, preparation of lecture-practical material, monitoring of the domestic tourist market. Practical importance. Publication materials, conclusions can be used and used during the educational process, providing training for the national tourism industry, practical activity of tourist enterprises, for the promotion of the city of Ivano-Frankivsk in foreign and domestic tourist markets.

The transformation of the world economy is characterized by a change of emphasis from an industrial society to a society of knowledge and intelligence. This leads to the emergence of a new segment of the economy – the creative economy, which is essentially a symbiosis of culture, art and economy and it is based on creative human capital. The purpose of the academic paper is to study the features of the process of intellectualization, the role of human capital and its creative functions in a new type of economy based on intellectual activity. The basic methods used in the present research are as follows: statistical analysis, index and analytical methods, methods for estimating structural dynamic shifts, the method of comparisons. Results. The importance of the creative economy in the development of the European countries and the role of human capital in the context of the formation of this economy sector has been updated. The essence of the category “development of human capital under the conditions of a creative economy” has been defined and its components have been specified. The features of the creative economy’s structure in the EU have been analyzed through the study of the dynamics of the number and structure of enterprises operating in the creative sphere. The number and the relative share of the population employed in the creative sector of the economy have been studied. The basic features of human capital development in European countries through the dynamics of the following indicators have been illustrated, namely: the coefficient of age dependence, life expectancy of the population, the risk of poverty, fully representing the social standards of the EU member states. In order to study the mutual interaction of the creative economy and human capital, a regression analysis has been performed. The basic components of development and preservation of human capital under the conditions of creative economy have been outlined.

The transformation of the world economy is characterized by a change of emphasis from an industrial society to a society of knowledge and intelligence. This leads to the emergence of a new segment of the economy – the creative economy, which is essentially a symbiosis of culture, art and economy and it is based on creative human capital. The purpose of the academic paper is to study the features of the process of intellectualization, the role of human capital and its creative functions in a new type of economy based on intellectual activity. Methods. The basic methods used in the present research are as follows: statistical analysis, index and analytical methods, methods for estimating structural dynamic shifts, the method of comparisons. Along with this, the generally accepted methods of economic research have been also used, namely: the economic and statistical method and the method of economic and mathematical modeling (regression analysis) (in order to determine the impact of indicators characterizing the development of the creative sector of the economy on the level of GDP per capita), etc. Results. The importance of the creative economy in the development of the European countries and the role of human capital in the context of the formation of this economy sector has been updated. The essence of the category “development of human capital under the conditions of a creative economy” has been defined and its components have been specified. The features of the creative economy’s structure in the EU have been analyzed through the study of the dynamics of the number and structure of enterprises operating in the creative sphere. The number and the relative share of the population employed in the creative sector of the economy have been studied. The basic features of human capital development in European countries through the dynamics of the following indicators have been illustrated, namely: the coefficient of age dependence, life expectancy of the population, the risk of poverty, fully representing the social standards of the EU member states. In order to study the mutual interaction of the creative economy and human capital, a regression analysis has been performed. The basic components of development and preservation of human capital under the conditions of creative economy have been outlined.

Aim: The aim of this article is to analyze the present state of children’s tourism development in Ivano-Frankivsk region, including its infrastructure, price policy, products and services diversity, recreation and health facilities’ geography. Methodology. This scientific research has been conducted on the basis of comparative analysis of modern Internet resources and bibliographic sources on children's tourism. Statistical method in terms of 2 and 5 annual data as well as information of recent publications on children’s tourism in Ukraine and Ivano-Frankivsk region has been used to determine the quantitative indicators and dynamics of healed and rested children. Methods of analysis and comparison have been used to determine and compare children’s tourism product price policy. Results. It has been found out that the major part of tourism products are produced by Ivano-Frankivsk Regional State Center for Tourism and Local History of Student Youth (RSCTLHSY). All the activities that have been carried out by RSCTLHSY since the beginning 2019 are systemized and presented to prove the above mentioned. It has been also established that subjects of tourist activity play a great role in the organization of children’s recreation and rest. The dynamics of the number of children under the age of 17 who were provided with services of tourist activity subjects including the number of inbound (foreign), outbound, domestic tourists-children is presented. In addition the number of beds in health facilities and dynamics of children served in them have been analyzed. Indicators of the number of recreation facilities and the number of children who stayed there are presented. The geography of inbound and outbound children-tourists has been established. The role of the tourist and art complex "St. Nicholas’ Estate" in the development of children's tourism is noted, its infrastructure has been analyzed. Attention is also paid to the Ivano-Frankivsk Regional Council, which approved the regional target social program for children's health and recreation for 2016-2020, according to which there was a significant increase in children-tourists number. A comparison of the pricing policy of health and recreation facilities for children-tourists on a national scale is presented. Scientific novelty. The current trend of expansion of the range of children's tourist products commercial offers in comparison with the state ones has been analyzed. The role of Ukraine’s objects of nature reserve fund, in particular, national nature parks, tourist-artistic, rehabilitation and eco-centers in the development of children’s tourism has been determined. Practical importance. The results of the study can be used in planning the development of children's tourism in Ivano-Frankivsk region and Ukraine, in particular in the regional and national strategy on children's tourism development.