раЗраБотка подХода к антисипативному управлЕниЮ рисками прЕдприятия в условияХ нЕопрЕдЕлЕнности Предложен комплексный подход к антисипативному управ лению рисками предприятия в условиях неопределенности. Подход основан на ранней диагностике слабых сигналов по тенциальных возможностей и угроз среды функционирования предприятия, что позволяет прогнозировать их будущее раз витие и принимать соответствующие превентивные меры по минимизации влияния рисков и использования возможностей для перспективного развития предприятия. ключевые слова: антисипативное управление рисками, иден тификация слабых сигналов, превентивные меры, оптимизация допустимых рисков.

The purpose of the article is to present the results of research on the direction of changing the content and forms of economic activity of telecommunication enterprises in the process of introducing the newest technologies. The article also proposes a micro model of one of the possible options for increasing the effectiveness of the economic activity of an enterprise by organizing its effective interaction with all participants of the telecommunication market. The study was performed on the example of communication enterprises operating in the communication space of Ukraine. Since the current markets for communication services integrated with the cyberspace of the Internet are virtually global, it can be assumed that the results are typical for other communication spaces. Methodology. Theoretical and methodological basis of the research are monographs, scientific books, scientific articles of modern scientists in the field of telecommunications, the newest information and communication technologies, economic globalization, development of the Internet. The basic documents that form the basis for analysing the performance of telecommunications enterprises are statistical data of the State Statistics Service of Ukraine. Other available Internet publications have also been used. To ensure the validity of research results, the following methods were used: survey methods for clarifying concepts; economic-statistical and method of graphic representation in the study of directions of changes in economic activity of telecommunications enterprises in Ukraine; economic modelling, in particular, the heuristic anaxiomatization approach, in the development of micro models of cooperation of the communication enterprise with other market actors in the process of economic activity, and some others. Results. The conducted researches confirmed the assumption that there is a redistribution of incomes during the introduction of the newest technologies in the economic activity of telecommunication enterprises. The share of revenues from the provision of telecommunications services is declining, the share of revenues from the provision of Internet services is increasing. To increase the effectiveness of economic activities of telecommunications enterprises, a micro model of cooperation has been developed and justified by the enterprise of communication with other market players in the process of economic activity. Practical importance. The micro model of interaction reflects the actual structure of interaction between telecommunications enterprises and all participants in the global telecommunications market. Practical implementation of the model can contribute to increasing the efficiency of the economic activity of telecommunications enterprises in the context of the introduction of new technologies. The model can also be used by other researchers to study various aspects of economic activity in the real market where telecommunication companies operate. Value/ originality. The originality of the results lies in a detailed study of real trends of changes in the content of economic activity of telecommunication enterprises in the context of introducing new technologies, and in the development of a micro model for the interaction of the telecommunications enterprise with all other market players.

МакроеконоМіка:розвиток продуктивних сил і регіональна еконоМіка 20Технологічний аудиТ Та резерви виробницТва -№ 5/5(37), 2017, © Striy L., Yepifanova I., Orlovskiy B., Sоbirov Sh., Miralibekov B. осоБенности разраБотки и аПроБации стратегии ресурсосБережения в аПкОбосновано особенности ресурсосбережения для агропро-мышленного комплекса, и соответственно -необходимости разработки отдельной для этой сферы экономики стратегии ресурсосбережения. Предоставлены примеры экономической эффективности разработанной стратегии ресурсосбережения для сельскохозяйственных предприятий, которые были уже апробированы в трех областях Полтавской области. Примене-ние представленной стратегии даст устойчивый рост конечных результатов функционирования агропромышленного комплекса страны, реализацию основных направлений обеспечения про-довольственной безопасности страны.ключевые слова: ресурсосберегающее развитие, стратегия ресурсосбережения, ресурсоиспользования в АПК, предприятия АПК, ресурсосберегающий механизм. striy l., yepifanova i., orlovskiy b., sоbirov sh., miralibekov b. introductionCreation and development of mobile Internet, new mobile communication devices (smartphones, tablets and others) ensured the possibility of free access to the use of diverse Internet resources for virtually all residents of the country. Granting of services of access to the Network (Internet services) became economically advantageous for enterprises. The segment of Internet services in the communications services market is growing rapidly. It can be assumed that a new market for communication services and Internet services has already been formed. Steady demand for access to Internet resources stimulates the rapid development of this market. Free access of new enterprises to this market causes an increase in competition. However, available scientific publications on the study of the problem of the state and directions of the market development for communication services and Internet services, as well as the state of the competitive environment in this market is clearly not enough. This explains the relevance of the study of this problem and, accordingly, the topic of the article. the object of research and its technological auditThe object of research is the process of formation and development of the market of communication and Internet services in Ukraine, as well as the state of its competitive environment and the development trend.It should be noted that formation and development of the market under investigation occurs in the context of the convergence of information and communication technologies, the formation of global communications infrastructure, and the digitalization of the economy. These factors significantly affect the economic activity of communication enterprises and the organization of market institutions in Ukraine, which must be taken into account. the aim and objectives of researchThe aim of research is analysis of the results of economic activity of enterprises in the market of communication and Internet services in Ukraine in ...

The purpose of the article is the study of the current state of the marketing environment of the telecommunications enterprise of Azerbaijan and the research of certain factors of the microenvironment, whose influence in recent years has changed significantly: consumers, competitors and a competitive environment; state regulation of the telecommunication services market and management of telecommunications enterprises. The article proposes a scheme of a competitive network model of the telecommunications services market in Azerbaijan. The article also compiled a diagram of the competitive network model of the telecommunications services market in Azerbaijan. The study of the model was carried out by calculating the Herfindahl-Hirschman index, which showed that the market of telecommunication services in Azerbaijan can be considered a potentially competitive market, the competitive environment is developing in the direction of free competition. .

The article examines the modern conditions and directions of development of marketing management of entrepreneurial activity. It is proved that in recent years, measures have been taken to improve the functional organizational structure of management and increase the efficiency of using modern marketing management tools to ensure a competitive advantage. The main evolutionary stages of development and formation of marketing management are revealed. The essence of the concept of “marketing management” is determined according to four conceptual approaches. The main evolutionary stages of development and formation of marketing management are formulated. It has been established that the organizational forms of marketing management due to changes in the tasks and functions they perform, the emergence of innovative methods of economic management and the evolution of the market have changed significantly. The diagram of the evolution of marketing management is presented. Five stages of the evolution of organizational forms of marketing management are allocated. It has been proven that marketing management allows the implementation of all marketing activities to be coordinated with a common management system, which makes it possible to organically merge marketing and management.