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Subject. This article considers the region's competitive capacity as a factor to ensure the sustainable development of the regional economy. Objectives. The article aims to analyze the trends in the socio-economic development of the Krasnodar Krai and assess its competitive power according to the reporting period and forecast up to 2023 data. Methods. For the study, we used logical, statistical, and retrospective analyses, and the systems approach. Results. The article shows the possibility of using a certain approach to analyze the region's competitive capacity in the context of identifying trends and factors for the sustainable development of the economy. This method of competitive capacity assessment can be considered as a method of rapid analysis that provides information for advanced search. Conclusions. Policies to ensure the region's competitiveness should be based on the goal-oriented approach. It is necessary to take into account the advantages of the region's economy clustering, and design innovative development and entrepreneurship support systems.