The main problems of modern business are related to the processes of creating knowledge and introducing innovations, which form the basis of the "innovation economy". To keep positions in the market, modern enterprises and organizations need continuous creation and production of new products. A constant search for new technologies, methods of personnel management and methods for implementing projects is necessary to ensure sustainable development of the enterprises and business. The article proves a hypothes explaining the process of creating and stimulating innovation within the framework of modern enterprises and organizations and its relationship with the processes of knowledge creation and HADI-cycle. The main scientific research methods are bibliographic analysis, content-analysis, formal logic methods and methods of analogies. The verification with the help of formal logic methods showed the universality of the proposed model for the innovative enterprtnership. The result of this article indicates that the mechanism of interaction between the standard and non-standard cycle of creating new organizational knowledge in the organization management system allows to accelerate the process of creating and introducing innovations, increases the effectiveness of marketing and management in general and sustainability development of the enterprises.

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