The relevance of the research is caused by the need to find a method that provides a complete and systematic presentation of Russian grammar. The aim of the study is to discuss the prospects for creating a grammar that will clarify the reasons for the features of each level of the language and the principle of mutual functional coordination of all levels. Structural and systemic models for constructing grammatical theory became the object of the study, and a comparative systemic analysis of these models was used as a method. The authors show that there are objective prerequisites for the successful creation of a new model of academic grammar - determinant theory of language developed by the founder of modern systemic linguistics G.P. Melnikov. The most stable property of the language system (internal determinant), acquired as a result of its adaptation to the conditions of communication, makes it possible to explain the interdependence of the composition of vowels and consonants, the structure of the syllable, morpheme and word form, the means of syntactic connection of words in a sentence, the features of the internal form of the language, the non-randomness of the composition of grammatical categories and grammatical ways of expressing them. The internal determinant of the inflectional Russian language, formed in the conditions of poor awareness of the interlocutors about each other, formulated as the need to save the length of the speech stream due to the appearance of a large number of joint-meaning morphemes, makes it possible to explain and link such features of the Russian language as the widespread use of internal inflection and fusion, the preparedness of word forms, methods and functions of affixation, the non-randomness of the grammatical categories of tense, person and case, and ways of expressing them. Research prospects are associated with the uniqueness of the determinant approach, which synthesizes the possibilities of typological and historical approaches and makes it possible to establish the meaning and mutually agreed function of each element of the form. Therefore, it allows to create an academic grammar not of a descriptive, but of an explanatory nature.

As is known, E.S Kubryakova first time in Russian linguistics postulated position that the integrated paradigm is based on cognitive-discursive approach to language and language objects, consists of a comprehensive interdisciplinary study of language phenomena, taking into account the integration of various branches of linguistics, in which as fundamental consider two functions of language-cognitive and communicative. This article provides a brief overview of systematic studies on this issue.

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This article provides rationale for making strategic changes to the content of the scientific report. The necessity to put in the discourse of the scientific report two formations of strategic preferences at once is justified: on the one hand, the description of the scientific results as a product of conceptualization of scientific experience, and on the other hand, -alignment of marketing strategies as a tool for its commercialization.The paper shows the basic tool conceptualization of scientific experience when describing the results of the study -The system of verb concepts in type of event. The semantic volume of verb concept allows to describe the content of the event, which is in mind represented by propositional structure of scenario. The results of the semantic analysis of the reports' texts showed that out of the four types of scenarios used in the texts of the reports, only one describes the result of the research itself. With this description of extrapolation of research results from the reporting documentation to the marketing communication field becomes difficult enough.To resolve this problem, it is proposed to extent the context of scientific discourse through classification of scientific results, as well as through the inclusion of information of marketing type. The implementation of the strategy of extending the context will increase the pragmatic constituent of the discourse: it will provide the influence to the potential consumer of system of explicit and hidden meanings, revealing scientific and market value of the scientific product derived from the research.