The article examines the foreign experience of countries, which allows us to conclude that for the world's leading economy, digital transformation is important. It is determined that the digitalization of the foreign economy is facilitated by special programs and concepts aimed at stimulating the development of enterprises. It is established that economic security can act as the ability of the institutional and organizational system to protect the interests of economic entities on the basis of international and national law.

The article examines the essence and analyses the types of marketing risks in sustainable development in sustainable development. The classification of marketing risks by internal and external factors of influence on marketing activity and “4R” marketing tools has been improved. Considerable attention is paid to the role of marketing research as an important stage of marketing risk analysis for the development of effective marketing strategies for sustainable development. The main stages of marketing risk management are defined, which include: their analysis and identification, qualitative and quantitative assessment, risk control, development of a set of management decisions to minimize or avoid risks arising in the process of marketing activities.

This paper is focused on analysis and evaluation of the future role of agriculture in multifunctional rural development in Ukraine and also reviewing of the significant basic factors which have influence on it.

Risks are inherent in all types of enterprise activities, so it is worth talking about marketing risks or marketing risks. In the activities of enterprises marketing risks play a significant role, however, they insufficiently researched. Risks in the field of marketing activities are necessary interpreted as a separate function of marketing management, due to the uncertainty of the factors of the internal and external environment of the enterprise when making marketing decisions. Standard risk assessment techniques can be used to identify and assess marketing risks. Identification and assessment of marketing risks is carried out at the stage of marketing analysis, and their neutralization at the stage of operational marketing. At the stage of marketing analysis, marketing risks are identified and evaluated. The stages of marketing research in the risk management process are the definition of marketing research goals, the development of tasks, the evaluation of marketing information, the organization and planning of marketing research and its implementation, the development of recommendations, the preparation of a report and the presentation of results. Since there is every reason to believe that the level of risk and uncertainty both in the world and in the Ukrainian economy will only grow over time, the problem of effective risk management becomes urgent. At the same time, the goal of such management is not to reduce risk as such, but to ensure the most attractive ratio for the investor between expected income and risk. Risk management in market conditions is an integral element of assessing the market situation during marketing research, for identifying and forecasting the market situation, assessing the market situation. One of the ways to minimize marketing risks is the process of optimizing production costs and product promotion costs as an element of marketing product policy, which will allow for the formation of correct management decisions. The article examines the process of identifying marketing risks and characterizes the stages of risk management in marketing activities.

This article examines the analysis of the logistics component of the economic security system of enterprises. The generalized classification of threats on the basis of structuring of spheres and types of logistic activity is carried out. It is established that the logistics system is an adaptive, purposeful and structurally organized system with high organizational and integration and information and communication potential aimed at managing the logistics flows of the logistics entity to ensure the development of its economic security system.