The purpose of the article is to outline the main most effective online means of communication that contribute to the socio-cultural objectives of the library in terms of its humanistic mission. Today the issues of transformation of the national library system are relevant, which is due to global trends in thetransformation of the classical library into a modern socio-cultural and information institution of a new type, which would be interesting for society. One of the main directions of modernization of library services is its digitalization because digital technologies are actively entering all spheres of modern society. The digital economy sets the vector by which socio-cultural institutions will develop. The methodology is based on the use of general scientific methods, namely synthesis, deduction, induction, description, and explanation. Scientific novelty. The study describes the main most effective digital tools that contribute to the socio-cultural objectives of the library in terms of its humanistic mission. The authors emphasize that digitalization is one of the main directions of modernization of the library institution, and outline its advantages while emphasizing the ambiguity of the impact of digitalization on society. The study represents the level of productivity of the main network means of communication in the implementation of socio-cultural objectives of the library in terms of library practitioners. Research of socio-cultural activity of the library in the conditions of its digitalization allows use in the practice of the basic network means of communication taking into account their productivity. Today libraries are faced with the need to digitize their activities,which is the focus of public policy in the library field. Conclusions. Among the most effective digital tools that contribute to the socio-cultural objectives of the library, there are two groups: first, online communication tools, which include library sites, social media pages, library blogs, virtual exhibitions,virtual literature reviews, podcasts, book trailers, digitized library holdings, and second, more traditional events that use digital technology.Key words: archive, innovation, management, digitization, information, rebranding, technologization, fund.

The purpose of the article is the analysis of modernization process implementation of the managementsystem of the archival facility on the basis of means and instruments of archival institutions digitization.Methodology. To resolve the tasks of the research were used traditional complex of common scientificprinciples (determinism, imaging, unity of opposites) and methods (analysis and synthesis, systematicand structural, questionnaire, content analysis, observation, statistical). Scientific novelty aims at thedevelopment of theoretical components in the branch of the archival institution management in the context ofdigitalization, which includes the methods of the analysis, synthesis, and systematization for the developmentof the problem of implementing the governing technologies of digitalization in the archival branch. Theprocesses of scientific-technical progress in ХХІth century caused the formation of public strategy for thecommon digitization of the whole state. It is analyzed the elements of archival digitalization in the contextof innovative modernizations of the society and the state. With the implementation of innovative digitalizedtechnologies into the work of archival institutions, the state and society will acquire the opportunity toexpand their informational base access, using modern methods will help to receive the most truthful andauthentic information about the state, society, and scientific management will open the additional resourcesof analysis the informational wealth of archives facilities. Conclusions. The whole way of archival facilitydevelopment shows, that the main contradiction in archival activity is tracing in relation to traditionaland innovational methods of work. The reason is the demand for stable components for the stabilization ofarchival developing processes, which eventually will form compulsory innovations.Keywords: archive, innovation, management, digitization, information, rebranding, technologization, fund