This study evaluated the effect of risk and uncertainty factors on financial decision making. The long-term goals and ways for achievement are constantly attached with uncertainty since we don’t know the circumstances, either positive or negative, which happen later. Uncertainty is a key logical factor that influences the dynamic. The reason for this investigation is to check how risk and factors of uncertainty impact the financial aspects of a firm. The risk factors incorporate, financial risk, market fluctuations hazards, fluctuation of unfamiliar and loan costs. Uncertainty factors incorporate political, monetary and environmental uncertainty. The results reveal that management knowledge and expertise related to these factors are utmost important for effective decision making and sustainable growth.