This study aims to determine how the influence of green brand, inexperience advertising and inexperience merchandise on purchasing decisions on AVOSKIN PHTE skincare products in Yogyakarta. This research is an open quantitative descriptive study with buyers of Avoskin PHT skin care products. The most striking result in this study is that Green products no longer have a significant effect on purchase options. And for Green products, green advertising and inexperienced producers simultaneously have a high quality impact on purchase choices.