The standards in the SPMI serve as guidelines for the process of implementing the standards in the SPMI consistently and sustainably to meet stakeholder satisfaction. The existence of gaps in the management of Standard Setting in SPMI and the achievement of performance in the Implementation of the SPMI Standards in Indonesia, there are big problems that need to be resolved and there are facts of advantages that are counter and different from these gaps as has been done by those who are able to set Standards in SPMI "professionally" and has made itas a PTS with superior achievements in West Java and at the national level.This study aims to determine the rationale and background in the preparation of the organization's Vision, Mission, Objectives and Strategy (VMOS) to improve the performance of the SPMI UBKIS Standard Implementation. The method used in this study is a descriptive exploratory method with a qualitative approach to the type of case study. This research focuses intensively on one particular object as a case. Based on the discussion above, it is concluded that the Implementation of Standard Setting has been able to improve the performance of the UNBIS SPMI Implementation as indicated by the availability, excess, socialization to UNBIS internal and external stakeholders as well as the implementation of the Higher Education Standards Document.