Supply chain management (SCM) is explored from an operational perspective, following a threefold approach. The article introduces a set of management techniques and supporting tools that can be used to analyse and describe SCM strategies. It proposes a new normative tool and uses it to examine a large set of relevant SCM case studies pertaining to seven industries: apparel, automobile, grocery, white goods, pharmaceuticals, computers and book publishing. The article develops a new conceptual framework for SCM strategies and test it based on empirical evidence. The new schemes proposed here provide a normative tool to define and represent supply chain strategies, a contingency model to support managers in designing supply chain strategies, and some hints for further research.