One source of phosphorous pollution in areas of high chicken production is runoff from fields using fertilizer from these operations. A potential solution is to feed chicken high available phosphorus (HAP) corn, reducing phosphorus in manure. This study examined consumer purchase likelihood of chickens fed HAP, created traditionally or through genetic modification, and other genetically modified (GM) corn including Bt and Roundup-ready. Survey results from the Delmarva Peninsula found considerable interest in non-GM HAP corn, although GM HAP corn was not typically viewed as more acceptable than other GM varieties. Overall, the marketplace appears open to products geared toward environmental benefits.