For many years, researchers assumed that the public was indifferent to corporate wrongdoing, but recent surveys have discovered evidence to the contrary. Taking insights from these data a step further, this study employed an experimental design to examine whether people responded differently to corporate versus individual wrongdoers. We varied the identity of the central actor in a scenario involving harm to workers. Half the respondents were informed that a corporation caused the harm; the remainder were told that an individual did so. Respondents applied a higher standard of responsibility to the corporate actor. For identical actions, the corporation was judged as more reckless and more morally wrong than the individual. Respondents' judgments of the greater recklessness of the corporation led them to recommend higher civil and criminal penalties against the corporation. * Earlier versions of this paper were presented at the annual meetings of the Law and Society Association (1986), the Society for the Study of Social Problems (1986), and the American Psychological Association (1987). Writing was facilitated by a NIMH Fellowship in Psychology and Law at Stanford University to Valerie Hans.
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The study of deviance and social control can be expanded to recognize that (1) organizations, not just individuals, commit deviant acts, and (2) other organizations have responsibilities for preventing or controlling that deviance. This paper focuses on these phenomena. It defines organizational deviance, applies Blau and Scot?s cui bono taxonomy to suggest types of organizational deviance, provides a categorization of controller organizations by the types of deviance they control, and considers the social control of organizational deviance. The paper concludes by suggesting that organizational deviance should be among the theoretical, empirical, and methodological interests of an increasing number of contemporary sociologists.
For two decades, the Pinto case has been the "landmark narrative" used to sup p ort the construction of amoral corp orate behavior. We argue that critical flaws in this narrative flow from a misp laced emp hasis on "decision-
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