Modern telecommunications companies operate in conditions of risk and uncertainty due to both external and internal factors. Due to the influence of various factors, companies may find themselves in a state of crisis due to the lack of a management mechanism, the main purpose of which is to ensure economic stability and efficiency based on sustainable capacity building. The purpose of this article is to identify the factors that affect the economic stability of telecommunications enterprises in Ukraine, and study their impact on the integrated indicator in order to form an organizational and economic mechanism for managing economic stability. The study was carried out using the following methods: analysis, synthesis, generalization, systematization, correlation and regression analysis. The main tendencies of Ukrainian telecommunication networks development are defined in this research. It is established that the crisis conditions in the world and national economy have led to the development of organizational and economic mechanism for managing the economic stability of telecommunications enterprises. The key structural element of this mechanism is proposed to determine the assessment of economic stability based on the use of a set of balanced indicators. Based on correlation and regression analysis, a significant dependence of the overall integrated indicator of economic stability on the subscriber component, moderate - on the component of internal business processes and staff training and development and a weak inverse dependence on the financial component. It was proved an expediency of using multicollinearity to check the tightness of the relationship between the analyzed variables in the regression model.

The COVID-19 pandemic has become a challenge for the global community and has led to a sharp downturn in the economies of many countries around the world. In January 2020, the IMF said that the world is heading towards a new Great Depression, as there is a trend similar to the situation of the 1920s. Hence, according to forecasts, the rate of economic growth in East Asia and the Pacific region by the end of 2020 will decrease to 0.5% and will reach the lowest level since 1967, being a reflection of the shocks associated with the pandemic. In China, extremely restrictive measures have led to an almost complete halt in business activity in some sectors and regions. China’s economic growth is expected to slow to 1% in 2020. Economic activity in the rest of East Asia and the Pacific region is projected to decline by 1.2% in 2020 and will recover to 5.4% in 2021. The economic consequences of the COVID-19 pandemic have had a detrimental impact on the countries of Europe and Central Asia, with the overall recession to 4.7% as forecasted for 2020. In the Middle East and North Africa, a 4.2% decline in economic activity is forecasted, because of the development of the pandemic and the collapsed oil market. In South Asia, as a result of measures to mitigate the effects of pandemics and collapse of global demand, have sharply fallen the volumes of industry, services and trade activities. The effects of the pandemic and the drastic fall in global commodity prices was a crushing blow for Latin American and Caribbean countries. A sharp slowdown in the economies of U.S. and China has disrupted supply chains to Mexico and Brazil and caused a stark drop in exports from Chile and Peru. The downturn in tourism has also had negative consequences. Such statistics confirm the opinion of many leading scholars in the world that the result of the COVID-19 pandemic will be a decrease in the level of hyperglobization of the world economy. In addition, a move away from U.S.-oriented globalization and a shift toward China-oriented globalization will also be likely.

Both technology and business are changing in the world. The new paradigm of the world is emerging in the form of systems, affecting all aspects of the activities of society and market players. The scale and complexity of transformation will be different from what humanity has experienced before. It is not yet possible to predict with great precision how it will unfold, but one thing is clear: the answer must be integrated and comprehensive, from the public and private sectors in scientific community, business and society. In the new economic environment, economic agents have to go through the processes of digital transformation that are necessary to improve. The purpose of the article is to define the main directions of the development of digitalization and to analyse Ukraine’s place in the world by the level of development of digitalization. Methodical tools of the study were methods of analysis and synthesis, deduction and induction, search for causal relationships. The article presents the results of empirical analysis of the main trends in the Ukrainian market during the pandemic and their relationship with the processes of digitalization. The article analyzes the development trends and the size of the digital economy in Ukraine and in other countries of the world. Key numerical trends have been identified that will determine the direction of this type of economy. It has been proved that digitalization must be carried out in accordance with the principles of equal access, benefit creation, economic growth, the promotion of the information society and the orientation towards cooperation. The advantages of the digitalization of Ukrainian economy are presented, as well as the threats and risks that will arise from this process are indicated.

The article demonstrates that modern threats to consumers of housing and utility services demand immediate and adequate measures for their prevention based on the application of risk-oriented approach. Having studied foreign and Ukrainian expertise, the topical issues of security management in various areas of economic activity have been considered on the basis of the risk-oriented approach, the current situation has been analyzed and methods and algorithms of problem solution have been defined. A wide range of measures based on the interconnected coordinated actions of the security subjects aimed at economic security provision for consumers of housing and utility services.

Chepeliuk M. I. Cultural Factors of Business Development in the Context of Globalization of the World Economy The article is aimed at studying cultural factors of business development of well-known world companies within the globalization process. It is determined, that business culture is a system-forming element of enterprise and influences all spheres of its activity. It plays a crucial role in mobilizing all enterprise resources to expand the boundaries of its activities and enter international markets. Corporate cultures of famous corporations such as