The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for h . alāl products which most business firms now try to supply. This research examined h . alāl marketing practices and the performance of cooperative societies in Ilorin metropolis. It uses members' patronage of h . alāl product offering and loyalty to dynamic product pricing as measures of performance. Multi-stage sampling procedure was adopted to determine the suitable sample size from the target population and multiple regression analysis was employed as the analytical technique. Finding revealed that h . alāl product offering has a significant influence on members' patronage of Islamic cooperative societies.
The study was conducted in Nigeria at the screen house of International Institute of Tropical Agriculture (IITA), Kano Station, during 2012 and 2014 growing seasonsto develop Cowpea genotypesthat are tolerant to drought stress with a view to solving the problem of climate change faced by the Cowpea farmers in Sub-saharan Africa where annual rainfall is not stable, based on the outcome of this study it was observed that Breeding programme carried out with IT07K-322-40 which is ahighly susceptible variety was used in both forward and reciprocal crosses and all the crosses involving it proved to be drought tolerant. This indicates that the gene for drought tolerance is highly heritable, response of F₁ ₁ ₁ ₁ progenies to drought stress revealed that, out of the ten (10) successful F₁ ₁ ₁ ₁ progenies evaluated (Table1).five (5) were found to be drought tolerant, also four (4) were found to be drought susceptibleand the remaining one which is IT03K-378-4 x IT07K-322-40 was found to be intermediate.Backcross progeniesindicate that out of the ten (10) successful backcross progenies tested for drought stress (percentage wilting and recovery), a total of seven (7) cowpea genotypes were found to be drought tolerant and two (2) others were rated drought susceptible (IT07K-322-40 x IT03K-378-4) x IT03K-378-4 and (IT07K-322-40 x IT07K-297-13) x IT07K-297-13,the remaining one was rated as intermediate (IT07K-291-92 x IT07K-297-13) x IT07K-297-13.The result of the backcross progenies indicatedthat out of the total, ten (10) successful backcross progenies tested for drought stress, a total of seven (7) cowpea genotypes were found to be drought tolerant,two (2) others (IT07K-322-40 x IT03K-378-4) x IT03K-378-4 and (IT07K-322-40 x IT07K-297-13) x IT07K-297-13 were rated drought susceptible andthe remaining one (IT07K-291-92 x IT07K-297-13) x IT07K-297-13 was rated as intermediatewhich indicates that among all the methods of breeding carried out, the result of tolerance supersede other methods.
A pot experiment was conducted to study the potentials of Kenaf (Hibiscus cannabinus L.) as a Copper (Cu) phytoaccumulator at different levels of artificial contamination. Copper was applied as cupric sulphate (CuSO4.5H2O) and the treatments were 0, 50, 100 and 150 mg kg -1 of Cu. Kenaf was grown in each of the treated pots for 10 weeks, following which, leaf, stem and root samples were collected and analysed for Cu contents. The soil was analysed for physicochemical properties [viz. pH, electrical conductivity (EC), organic carbon (OC), exchangeable acidity (EA), exchangeable cations (Ca 2+ , Mg 2+ , Na + , K + ) and extractable and total Cu contents) before treatments/contamination and after harvesting. Kenaf showed symptoms of toxicity at 100 and 150 mg kg -1 treatments of Cu. It was observed that, compared with the levels of contamination of Cu, the concentration in kenaf was generally insignificant; thus, the concentration reduction in the soil at one cycle of cropping may not berealistic. Copper treatments at different levels significantly changed soil pH and EC. Therefore, more cycles of growth are needed to effectively remediate Cucontaminated soils using Kenaf as Cu phytoaccumulator.
The continuous increase in the population of Nigeria, especially the youthful population characterized by innovative and dynamic needs, necessitates business firms to adopt opposite programmes and strategies to meet the needs of this segment of the market. Therefore, this study examined the influence of celebrity endorsement and digital marketing on youth purchasing decisions. The study utilized primary sources to gather the required data, and a sample size of 397, consisting of youths between the age of 15-35 years residing in Ikorodu L.G.A. was selected from the study’s population. Pearson moment correlation was used to test the formulated hypotheses, and the data was analyzed through the aid of SPSS version 23. The study finding revealed that source trustworthiness influences youth purchasing decisions more than social media engagement. More so, online reachability influences youth purchasing decisions than source alignment and that digital campaign has more effect on the youth purchasing decisions than source attractiveness. It was concluded that digital marketing has more effect on youth purchasing decisions than a celebrity endorsement. It was recommended that organizations with youthful target audiences adopt more digital marketing strategies as it influenced youth purchasing decisions than a celebrity endorsement.
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