The number of entrepreneurs in Indonesia has increased significantly in the past decade. Many entrepreneurs expand their business into digital by using marketplace platform. Although, there are a lot of entrepreneur use digital landscape to scale up their business, many online business ended in failure. This research aims to answer the following questions; what is the success factor of smartphone campaign in the Indonesia marketplace platform? Is there any difference success factor between each marketplace platform? The researcher uses secondary data, simple random sampling, and binary logistic regression modeling for the purpose to answer research questions. Interestingly, this research shows that there are no relationship between seller reputation and sales acquirement. Also, there is no difference behaviour between each marketplace platform. Therefore, to be succeed in marketplace competition, each seller should pay attention to their price competitiveness while at the same time find the best option to increases their number of store page views.

The objective of this study is to analyze students’ entrepreneurial readiness after taking Entrepreneurship course, which is a part of the educational curriculum, at their campuses. The data were obtained from questionnaires and processed in WarpPLS 5.0. The sample of this study is 323 students who have taken Entrepreneurial Education course. This study finds that Entrepreneurial Education will be more effective in affecting entrepreneurial readiness if the students’ mindset regarding entrepreneurship has been established. Furthermore, the mindset is affected by the entrepreneurship course and their environment. Therefore, this study suggests the necessity of shaping a more positive mindset towards entrepreneurship in students before they take entrepreneurship course.