The authors of the article study the features of functioning and development of territories as the bases of forming of social infrastructure in the education sphere. The basic problems and the condition of the programme of the territories development are considered, the indicators of social-and-economic development are analyzed, the procedures of the programme creation for the development of social infrastructure within the development of the national Education project, the technique of forecasting of key indicators is applied. The features of the territories development with carrying out the analysis of the key parameters are investigated. The need of the programme of the social infrastructure development regarding education during of identification, studying micro- and macro-factors of the development of the area is proved. The approaches to the realization of the stages of the development programme and forecasting of change of key indicators are developed, the interrelation of the most important factors of their functioning is investigated. The periods in which there were maximum structural changes in development of rural territories are revealed as the result of quantitative assessment of structural shifts. It is proved that this approach is the tool allowing to improve the process of social-and-economic development taking into account the forecast, and, therefore, to increase the efficiency of activity of the sphere of education that will allow to strengthen the financial state and positions of the enterprises of this industry in the market. Some conclusions are drawn on the prospects of the territories development in the conditions of development and implementation of the development programme.

a кандидат экономических наук, доцент кафедры бухгалтерского учета, анализа и аудита, Нижегородский государственный инженерно-экономический университет (НГИЭУ),

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Nowadays, the agricultural sector development directly affects the number of people employed in the economy, the development of rural infrastructure and living standards in rural areas, the country’s food security, public health, the state of other sectors of the economy, inflation and much more. One of the main conditions for ensuring food security of the country in case of problems in the livestock industry and feed production is the optimal complex of units with maximum efficiency of use and energy conservation. The research is dedicated to the construction of the perception map of agricultural machinery manufacturers in the Nizhny Novgorod region based on the analysis of non-price competition parameters and proposals for the development of this market. Feasibility and affordability of domestically produced agricultural machinery should be a priority national project. The research identified the two main factors that ensure a competitive position in the market of manufacturers: Quality and product safety and Social responsibility. The influence of factors helps to determine the competitive status and promising areas for the development of agricultural machinery market. The conducted research is based on data of compound feed equipment.

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