This study aims to determine the effect of five variables characteristic of KUB chicken innovation, including relative advantage, compatibility, complexity, trialability, and observability, on farmers’ perceptions in developing KUB chickens. It consists of four farmer groups in Cereme Taba Village, Lubuk Linggau City. The determination of the study location was taken purposively based on the consideration that Lubuk Linggau City was used for the development of KUB chickens. The study method used descriptive quantitative analysis to obtain 95 members of the farmer groups as respondents. Furthermore, the variables studied were the innovation characteristics and farmers’ perceptions measured by a mathematical model using the score category of each variable and the SIM (Successive Interval Method) program. The results showed that the farmers’ perceptions of the five variables were included in the agree category. It obtains positive support from respondents by looking at the advantages of implementing a technology package on the development of KUB chickens. From an environmental aspect, the development of KUB chickens can reduce household and market waste, especially vegetable waste used as a source of chicken feed. Waste reduction has a positive impact on environmentally friendly pollution.