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Geopolitical tensions are on the rise. The competitive struggle in the field of educational services export does not stand aside either. In a fierce confrontation, a rich arsenal of modern technologies is used. Using the information onslaught, the ideology, the mentality of the younger generation, its worldview positions become the goal of this struggle. Russia has always been a competitive country in the export of educational services. However, in today’s conditions of fierce competition, it is necessary to defend one’s positions, find advantages in the Russian educational system, relying both on accumulated experience and using innovative approaches. In order to be competitive in the modern world community, during the transition to a new technological order, it is necessary to offer innovative products in the field of education, expand the range of the subjects of the educational environment on various regional platforms.

A study of Smart City functioning leads to the conclusion that Fourth Industrial Revolution poses threatening challenges, which require the close attention of scientists to eliminate existential threats to humanity and turn the Smart City functioning into a human centred system. The analysis of indicators and descriptors that determine the content of the smart city phenomenon and the essence of this concept remains relevant nowadays. The purpose of the article is to analyse the Smart Cities global network, countries, regional clusters and the urbanisation scale for the possible potential threats emergence to the artificial intelligence application in the Smart City: socio-economic, ethical, psychological, environmental and political. Using the methods of foresight, benchmarking and comparative analysis the authors have formulated and revealed the content of the political and reputational nature threats. These threats are linked to increasing polarisation in society, “hybrid” wars emergence, personal data losses, the labour market and employments problems, increasing ecological pressure on the environment and the line blurring between machine and human. The results of the study contribute to knowledge about the potential and negative aspects of the information technologies use in urban environments.

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An urgent, even topical problem in the field of export of educational services is the use of advantages in the domestic educational system, innovation and the search for methods, technologies and a way of presenting knowledge that are relevant for a modern student. The construction of the entire algorithm for teaching a foreign student in domestic universities should reach such a level of meeting their needs that would ensure the fullness of the request for high–quality knowledge, a palette of research skills. The competitiveness of our country in the field of export of educational services provides quality education based on an innovative approach using active learning technologies. Active learning nvolves an interdisciplinary approach to education using pedagogical, didactic, and organizational and managerial techniques. An important aspect of active learning is the focus on the development of various types of activity. The teacher becomes the most important subject of the innovative approach and the main actor in the entire system of modernization of the education system. Knowledge of the specifics, history, economic development of the country of a foreign student is a prerequisite for the activity of an innovator teacher. Such a technology is active training, which is aimed both at the formation of research, cognitive activity of the student, and at preparing for practical activities through the acquisition of various types of activity.