Global processes transform not only communicative, cultural, economic and political issues of activity, but also combine them into a common information and communication environment. These questions are multi-vector and interdisciplinary. Most scientists consider protest as a separate form of social behavior. The beginning of military aggression in Ukraine actualized the issue of protest communication as a public movement in the world, as a manifestation of socio-communication participation in public protests. The main task of this article is to highlight the peculiarities of communications, the information situation, in the context of protests and social influence. One of the vectors of protests is the reaction to social policy, and an important component is the context of the communication situation. For the analysis of protests, in addition to general factors, specific markers should be taken into account, which can be used to describe the peculiarities of the national mentality and the general cross-cultural dimension. The article highlights the hypothesis that the higher the level of social and economic status of the country, the more ready it will be for protests and "disagreement" with important socio-political manifestations. Mass mobilization of the international community helped rally around the visible problems of Ukraine against the background of protest actions. The involvement of triggers as public activists and Ukrainians themselves affected even the national characteristics of individual countries, reducing the differences of the cultural space, as an element of grouping against the "common threat" that all protesters saw not only in specific personalities of the aggressor country, but also as a challenge to the international environment in general. This article focuses on the issues of study and detailed research of massification processes in public communications. Processes in the modern international world require the possibility of various scientific practices and methodologies in order to form a systemic vision of problems.