Abstract. Methodology of developing modern educational standards has to comply with the new economic trends. Meeting the requirements of the market is conditioned by the integration of higher professional education and business all over the world. For the implementation of this integration strategy it is efficient to use the module education principle. This paper considers the main components of the module educational program: projective, innovative, and learner-centered. It has been shown that integration of business into research university programs can provide the necessary synthesis of theoretical and practical aspects of training professionals in tourism.

Abstract. This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.