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The essence, main tendencies of asymmetries and disproportions of development of territorial communities are considered. The basic mechanisms of activation of the internal potential of their revival are outlined. The purpose of the study is to substantiate management decisions regarding choice of business model that provides socio-ecological and economic development in its location. As a result of the research the following tasks were solved: 1) determination of social and ecological problems of the territory and the main priority life needs of its population; 2) justification of the mechanism for implementing the goals of entrepreneurship bases on the creative approach activation to innovation management decisions under the condition of balanced development of territories with appropriate motivation of both managers and employees and increasing their potential. The object of the study is the process of managerial decision making by business leaders on an innovation and investment bases. The research was conducted inductively (by collecting and analyzing qualitative data) and deductively (through generalization of theoretical questions based on a systems approach), which was made possible by analyzing of synergetic transformations of nonlinear self-organized dynamical systems such as society, economy and ecology. Measurement of variables was performed on the basis of sociological survey data. In 2013–2017, 15 small and medium-sized businesses in the northern, central and southern regions of Ukraine were surveyed in order to identify factors of their socio-economic development. The cluster sampling method was used to select the settlement. Socio-economic data was collected using verbal socio and psychological methods using unstructured and semi-structured approaches. The great flexibility of the method allows to obtain comprehensive information about the socio-psychological causes of behavior (for example, methods of management, motivation). Studies of the theory and practice of business management, development of social and industrial infrastructure are illustrated from the standpoint of their impact on small businesses and could be implemented in to the educational process and development strategy of the region. It is generally recognized accepted that the key factors for success in business are trend analysis, market research, long-term goals, business modeling, resource management, team building, and marketing planning, subject to appropriate staffing of business processes. The UN's proclaimed strategy for sustainable development outlined seventeen priority goals for the formation of society, which were reflected in the formation of corporate social responsibility of business entities. It needs to coordinate all activities of society with the surrounding space as a whole determine the level of organization of the business structure as components of smart-organization. Ensuring the sustainable development of the organization is based on the concentration of efforts of participants on the practical goals of the organization and the practice of understanding by management and employees of companies of the tasks facing it. People, their activities, enthusiasm and development is the basis of success of the organization. As a result of the introduction of the system of resource exchange, mainly due to the activation of human capital and attraction of innovation and investment potential in the form of technologies generated by individuals for communities, in particular in rural areas, the mechanism of internal institutionalization becomes involved. It is most active now in ancestral homesteads and ancestral settlements, which are founded by initiative educated youth (the average age of initiators of reverse urbanization is 35 years, 82 % of whom have higher education and activate the average investment flow to rural areas in the amount of 4 thousand US dollars annually per hectare). Thus, the entrepreneurial potential of the territory, estimated by the share of national wealth per capita for poor countries is 59 %, its activation through innovation, creativity and creative technologies can increase the share of human capital in national wealth to 80 %. The corresponding increase in human capital due to the development of tribal settlements will encourage an increase in the capitalization of the territory annually (in the case of revival in each region of one settlement with adjacent territories with an average area of 500 hectares, where 250 families will live) by 3.28 million dollars of United States, which is the source of the development of the newly formed united territorial communities.

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INNOVATION AND INFORMATION TECHNOLOGIES OF MANAGEMENT SOCIO-ECONOMIC DEVELOPMENT OF THE TERRITORIAL COMMUNITIESВ статті досліджено посилення ролі громад в управлінні соціальним та економічним розвитком локальних територій та зростання відповідальності за прийняті рішення в умовах реформування публічного управління. Визначено напрями трансформації системи управління розвитком громад. Представлено принципи нової моделі муніципального управління серед яких участі, прямого управління, збалансованості, взаємодоповнюваності, підприємливості, результативності. Встановлено, що за допомогою сучасних інформаційних технологій можна змінити підходи до надання адміністративних послуг громадянам та бізнесу, надавати такі послуги більш ефективно, впровадити механізми прямого управління громадою, створити експертне технічне середовище щодо ефективного планування й управління соціально-економічним розвитком. Через недостатнє інформаційне забезпечення осіб, що приймають управлінські рішення, запропоновано розвивати та впроваджувати інформаційно-аналітичні системи. Останні покликані допомогти краще усвідомити економічні та соціальні процеси в громаді та вживати результативних заходів щодо зміцнення добробуту громадян та забезпечення соціального розвитку. This article deals with the strengthening of the role of communities in the management of social and economic development of local areas and the growing responsibility for decisions made in the context of decentralization of public administration and self-government reform. The economic, social and ecological development of territorial communities is characterized. The directions of the transformation of the community development management system are determined. The principles of the new model of municipal management are presented, such as participation, direct management, sustainable development, complementarity, entrepreneurship, efficiency. The community awareness of responsibility for local development, for increasing employment, for business development, for filling local budgets, for ensuring social development has been proved. The reform of decentralization and the formation of a new system of public management of socioeconomic development through the prism of information and communication technologies are considered. Implementation of modern information technologies can change approaches to providing administrative services to residents and businesses, provide such services more efficiently, introduce mechanisms of direct community management, create an expert technical environment for effective planning and management of socio-economic development.It is proposed to develop and implement information-analytical systems due to insufficient information support of persons making management decisions. An information environment built using multidimensional data models, business intelligence systems, object-oriented approaches can meet the information needs of any data, present data in any dimension and have access to data in any device. The main analytical capabilities of infor...

The processes of decentralization have shaped the overall vector of rural development through the establishment of the foundations of the inclusive approach, the practice of public administration and administration, as well as the enhancement of the community's internal capacity, self-development and selfsustainability. The aim of the article is to substantiate the prospects entrepreneurship and public administration development in rural areas in the context of decentralization. Objects of the study are: 1) consideration of the state, problems and trends of rural areas; 2) justification of mechanisms to enhance the processes of self-development and independence of territorial communities through the mechanism of social entrepreneurship and public administration. The research methodology is based on structural and logical design, system studies and synergetic analysis. Changing technological approaches in the system of public administration as a result of the latter's inability to prevent stagnation and focus on socio-environmental priorities of the country's development in the conditions of globalization intensified political processes in the regions through the activities of political parties and public organizations as bodies of public administration of territories. Participation of the process of development of the strategy of development of territorial communities gives an opportunity not only to increase the level of efficiency of management decisions, to expand the range of their influence (in particular, in the areas of ecologization of life, to develop start-ups, including among young people, spreading the practice of organic production, permaculture design, non-waste life, raising efficiency of the energy sector), but also contributes to the growing interest of members of society in implementing programs of development and enhancement of the social consciousness which in turn ensures the stability of the position areas as industrial and social activities. The emergence of family homestead and family homestead settlements has become the mechanism of sustainable development of the public sector on an ideological basis, which combines the responsibility and cooperation of individuals, representatives of state authorities and local self-government, including through the practice of public administration, empowerment of the population for decision-making and implementation of initiatives, improvement mechanisms of planning, coordination and financing of real changes, in particular on the basis of project and process approaches.