Willingness to interact with people from different cultures is the most fundamental factor for successful and effective intercultural communication, and also crucial in the simulation of desire for interaction in such context. However, high-level communication apprehension reduces the level of intercultural willingness to communicate, which eventually affects intercultural communication and vice versa. Meanwhile, some scholars argued that a moderate level of communication apprehension will increase intercultural willingness to communicate. Hence, this study started with the investigation of the level of both communication apprehension and intercultural willingness to communicate and ended with the investigation on the relationship between communication apprehension and intercultural willingness to communicate among multicultural undergraduates from five public universities in Malaysia. A total of 450 respondents were recruited to participate in this study. Neuliep and McCroskey’s Intercultural Communication Apprehension scale and Kassing’s Intercultural Willingness to Communicate scale were adopted and modified to assess respondents’ communication apprehension and intercultural willingness to communicate, respectively. Data were coded, entered, and analysed using the IBM SPSS Statistics version 22. Our findings show that all respondents were having a moderate level of communication apprehension which eventually triggered a high level of intercultural willingness to communicate among these respondents. Pearson’s correlation analysis revealed a significant positive correlation between the moderate level of communication apprehension and intercultural willingness to communicate, just like the results documented in the review of the literature. The implications of the findings are discussed at the end of this paper.

Nowadays, social media has provided new opportunities for online shopping that benefit both consumers and marketers. Most of the sellers who sell products or services on their personal social media platforms are facing the issue of figuring what are the aspects that could influence consumers in their decisions to purchase products or services from the sellers, especially young adults who are active in social media platform. Interpersonal utility, information seeking, entertainment, passing time, and convenience are the five factors employed in examining the influence toward student’s purchasing decisions, in-line with the Uses and Gratifications Theory approach. The quantitative research method has been employed in this study. The data was collected from 309 undergraduates from a private university in Malaysia. The study revealed a strong positive correlation between all five independent variables and the dependent variables. The factor with the strongest correlation is convenience. This study would provide useful insights to Facebook’s personal sellers to promote their products or services in a better way to target their potential customers effectively.