We present a study of optical Fe II emission in 302 AGNs selected from the SDSS. We group the strongest Fe II multiplets into three groups according to the lower term of the transition (b 4 F , a 6 S and a 4 G terms). These correspond approximately to the blue, central, and red part respectively of the "iron shelf" around Hβ. We calculate an Fe II template which takes into account transitions into these three terms and an additional group of lines, based on a reconstruction of the spectrum of I Zw 1. This Fe II template gives a more precise fit of the Fe II lines in broad-line AGNs than other templates. We extract Fe II, Hα, Hβ, [O III] and [N II] emission parameters and investigate correlations between them. We find that Fe II lines probably originate in an Intermediate Line Region. We notice that the blue, red, and central parts of the iron shelf have different relative intensities in different objects. Their ratios depend on continuum luminosity, FWHM Hβ, the velocity shift of Fe II, and the Hα/Hβ flux ratio. We examine the dependence of the well-known anti-correlation between the equivalent widths of Fe II and [O III] on continuum luminosity. We find that there is a Baldwin effect for [O III] but an inverse Baldwin effect for the Fe II emission. The [O III]/Fe II ratio thus decreases with L λ5100 . Since the ratio is a major component of the Boroson and Green eigenvector 1, this implies a connection between the Baldwin effect and eigenvector 1, and could be connected with AGN evolution. We find that spectra are different for Hβ FWHMs greater and less than ∼3000 kms −1 , and that there are different correlation coefficients between the parameters.