We investigate astraphloxine, an
industrial dye, on two metal surfaces,
Au(111) and Ag(111). Low-temperature scanning tunneling microscopy
with submolecular resolution in comparison to semiempirical calculations
reveal that only two of the nine possible conformers of this molecule
are adsorbed. The two conformers adsorb via one of their indol groups,
which serves as a platform that decouples the rest of the molecule
from the surfaces. A change from one to the other conformer is demonstrated
by injecting inelastic electrons from the tunneling tip selectively
into individual molecules.
Purpose
The purpose of this study is to analyse the suitability of photo-sharing platforms, such as Flickr, to extract relevant knowledge on tourists’ spatial movement and point of interest (POI) visitation behaviour and compare the most prominent clustering approaches to identify POIs in various application scenarios.
Design/methodology/approach
The study, first, extracts photo metadata from Flickr, such as upload time, location and user. Then, photo uploads are assigned to latent POIs by density-based spatial clustering of applications with noise (DBSCAN) and k-means clustering algorithms. Finally, association rule analysis (FP-growth algorithm) and sequential pattern mining (generalised sequential pattern algorithm) are used to identify tourists’ behavioural patterns.
Findings
The approach has been demonstrated for the city of Munich, extracting 13,545 photos for the year 2015. POIs, identified by DBSCAN and k-means clustering, could be meaningfully assigned to well-known POIs. By doing so, both techniques show specific advantages for different usage scenarios. Association rule analysis revealed strong rules (support: 1.0-4.6 per cent; lift: 1.4-32.1 per cent), and sequential pattern mining identified relevant frequent visitation sequences (support: 0.6-1.7 per cent).
Research limitations/implications
As a theoretic contribution, this study comparatively analyses the suitability of different clustering techniques to appropriately identify POIs based on photo upload data as an input to association rule analysis and sequential pattern mining as an alternative but also complementary techniques to analyse tourists’ spatial behaviour.
Practical implications
From a practical perspective, the study highlights that big data sources, such as Flickr, show the potential to effectively substitute traditional data sources for analysing tourists’ spatial behaviour and movement patterns within a destination. Especially, the approach offers the advantage of being fully automatic and executable in a real-time environment.
Originality/value
The study presents an approach to identify POIs by clustering photo uploads on social media platforms and to analyse tourists’ spatial behaviour by association rule analysis and sequential pattern mining. The study gains novel insights into the suitability of different clustering techniques to identify POIs in different application scenarios.
A randomized microstructure based on the Voronoi diagram is proposed for micromagnetic models. Simulations illustrate variability of extrinsic magnetic properties with microstructure, medium noise dependence on medium properties, and jitter dependence on trackwidth.
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