In Latvian rural regions, the dairying, being a widespread kind of economic activities and the most significant source of income of the rural household, determines that to social economic, technological and ecological aspects of this kind of production there must be paid a constant attention also by the scientists, in line with the professionals, entrepreneurs and politicians. The paper contains long term research results on the topicalities of intensifying of dairying in Latvia in the context of comparatively high proportion of dairying in the economy of the country, the growing necessity of carrying out of different intensification undertakings in dairy-farming, the activities of dairy farms and their diverse competitiveness in Latvian rural regions.The aim of the paper is to take a closer look at urgent intensification developments and processes in the dairying of Latvian rural regions.The analysis of differences in intensity of milk yield in Latvian regions, on the basis of comparing them with corresponding indices in other countries of the EU, working under similar agro-climatic and economic conditions, showed that the results of undertakings of intensification were influenced negatively by the recession.The research provided the possibility to to find out the common and distinctive factors, influencing the intensification arrangements carried out by the dairies, taking into account the advantages and rapid changes in the rural regions.On the basis of the complex of factors related to intensification of production processes in dairy farms, there was possible to elaborate a functional model that may be adapted to certain peculiarities of the rural regions of Latvia. The paper, as examples, includes such kind of the functional model of Zemgale region.

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