In Mexico, the cases in which an increase in commercial activities for tourism following a film production have been recorded and evidenced are scarce, despite the fact that cinematographic productions (considering their multiple processes of advertising, recording and news) are a forum for the configuration of tourist areas and part an industry of distribution of cultural contents in growth ideal for the promotion of destinations. The different locations in Mexico in which Bandidas (2006) and Spectre (2015) were filmed, have made different use of the attraction of a film production and show a different tourism service planning. The methodology adopted was a combination of techniques (Arias Alpízar, 2009) (Hernández Sampieri, Fernández Collado, & Baptista Lucio, 2003). The quantitative part made use of the characterization of the area, review of the catalogs of tourist services in the regions, historical comparison of the evolution of tourist services related to the filming of films (Ander, 1989). On the other hand, as a qualitative part, the interview was used (Hernández Sampieri, Fernández Collado, & Baptista Lucio, 2003) so that those involved in these services could express their opinions on the subject. Likewise, a digital newspaper review was carried out (Ander, 1989) to know the advertising promotion of the regions using as an attribute the filming of the cinematographic productions in the area.
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