This chapter presents the case of Muktinath Temple in Nepal and the use of user-generated content as a management tool. It aims to (i) see the extent to which the use of TripAdvisor is feasible in gaining an indication of visitors' experiences when visiting a sacred site; (ii) gain insight into the extent to which these visits are partly motivated by religious reasons; and (iii) address how a netnography of TripAdvisor can be useful for the further development and management of religious tourism sites.

During the current outbreak of the Covid-19 pandemic, museums around the world have been forced to close their doors. Yet, responding to Covid-19 is just one of the challenges they are currently facing. In the aftermath of unprecedented times, international museum leaders are facing numerous obstacles and innovations. The debate about their future has become increasingly heated (Herwitz, 2021;Szántó 2020). The aim of this research is to consider different developments in the museum world, with an emphasis on the developments in the Netherlands. Reconsidering the Traditional Role of MuseumsObservations and interviews with dozens of museum leaders in the USA, Middle East, and Europe between 2006-2021 have shaped researchers' varying views on the future of the museum. Several resources, including books, articles and online sources, newspaper clippings about heritage, and the museum's long-term work have surfaced. Szántó's (2020) six key areas regarding crucial developments in the museum world, as explained further below, have been used as a conceptual model.

Destination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the place; it frames the culture and sells its way of life. In the perspective of tourism, this research examines the branding strategies of Qatar. To the Qatari, the brand message and the place reality are designed by creating a new brand reality which reflects the line of flight the country has taken into an envisioned society. This research examines the strategic approaches in the local social, cultural and political context. Place branding is outwardly directed, but it is the domestic politics and mechanisms of local control that shape how the country can brand itself.

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In this article it is argued that Pieter Stoffberg's collection of stories, Die hart van ’n hond, forces the reader to constitute racist frames in order to interpret. Furthermore the author proposes that Kristeva's formalisation of the 'negation of negation', developed in The Revolution of Poetic Language, can theorise the textual process in these stories as a transgression in which the taboo on political rightist conservatism in a "New South Africa' is broken. To produce this transgression, the text places the reader in the position of the other, a position in which normative decision-taking is precluded. This itself could, however, constitute an ethical moment. On the basis of the Neo-Fascist aspects of Die hart van ’n hond, the article proposes a re-introduction of the ethical in literary’ discourse and critically comments on Afrikaans literary culture in this respect.