Constant rise in inflation rate as compared to income of many household coupled with several other fluctuating economic conditions leads to the issue of financial stress. Due to these instabilities, people find it difficult to create balance between work and personal life and acquisition of new knowledge. The literature review has revealed that there exists a relationship between the financial condition and work-life balance as well as between financial condition and new knowledge acquisition. This study attempts to investigate that how much one variable causes its influence on another variable especially for salaried class households working in organization. Salaried class is highly hit because of Covid-19 pandemic and is suffering from constant increase in inflation. The Government of Pakistan has also given a little relief to salaried class in the recent budget. The data is collected through self-administered questionnaires from the individuals working in IT organizations of Lahore. IT industry is chosen because of the constant change in technology. The learning factor is maximum in this sector and employees can be given work at any time because they know how to use technology which can disturb work life balance. However, because of financial instability and less job opportunities employers can take extra advantage of their employees. The findings of this study reveal that financial conditions significantly affect work-life balance; thereby, increasing the possibility of acquiring new knowledge.

PurposeThe purpose is to understand the fundamental mechanism of the consumer decision-making process and how perceived financial risk of search and experience goods influences electronic word-of-mouth adoption (e-WOMA) on social networking sites (SNSs), which will lead to purchase intention.Design/methodology/approachDrawing on information processing theory, the study conceptualizes a moderated mediation model to investigate the underlying influence of perceived financial risk and online social ties on e-WOMA and the subsequent effect on online purchase intention. Survey data from 275 individuals were analyzed through statistical tools using Statistical Package for the Social Sciences (SPSS).FindingsThe results revealed that e-WOMA mediates the effect of perceived financial risk of search and experience goods on online purchase intention. Strength of online social ties on SNSs positively moderates the electric word of mouth adoption for both the experience and search goods.Research limitationsThe limitation of this study was about the researcher's restrictions related to the length of the survey. Moreover, causal explanations can't be deduced as this is a cross-sectional study.Practical implicationsThis research offers insight into the consumers that allow marketers to dive into the target market. Marketers should focus on social ties importance while selling products/services of markets online.Originality/valueThe study is novel in the context of an emerging economy to educate marketers on the product categorization of search goods and experience goods based on financial risk.