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Aims: The purpose of this study was to examine online shopping industry and its consumers in Nigeria. Study Design: Quantitative study which adopted a positivistic ontology and descriptive survey design. Place and Duration of Study: The study was carried out between February 2018 and March 2019 among students of six universities in south-south geo-political zone of Nigeria. Methodology: This study adopted stratified random sampling methods to select undergraduate students of six tertiary institutions in Nigeria. Data were collected through survey from a total of three hundred and ninety-nine respondents between the period of three months. The data collected were analysed using multiple regression analysis. Results: The result shows that student demographic attributes, purchase intention and purchase experience which reflect income, accessibility, convenience, product description, online usage, frequency to buy and time spent are the key predictors of online shopping in Nigeria. Conclusion: Online shopping business would continue to go towards the down-trend direction if attentions are not given to the major determinants like demographic attributes, purchase intention and purchase experience The study recommended that firms and other marketing organisations should consider income, accessibility, convenience, product description, online usage, frequency to buy and time spent online as the key predictors of consumers online buying decisions as this would enable firms to strategise in their marketing decisions on how customer’s needs can be met.

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Human resources are increasingly seen as vital to developing nations, but studies of work motivation remain focused on manager elites rather than the general workforce, and on motivation`at' particular workplaces rather than the wider meaning of' work in societies at large. In an adaptation of Morse and Weiss's classic study on the meaning of work, one hundred Malaw à ian workers from a variety of occupations were asked whether they would continue to work even if they were given enough money to retire comfortably. Sixty-four per cent said that they would continue to stay at work, predominantly for reasons of security, while the wider meaning of work might entail the narrative typology of owning one's own business. The Western notion of need hierarchy may be irrelevant to Malaw à ian workers, many of whom can never be certain of basic security, while the common sense of purpose in owning a small business gives credence to the policy of bottom up, community-driven economic reform.

The adoption of a market orientation (MO) model for effective management of small and medium enterprises (SMEs) in Nigeria and beyond has drawn diverse views. Extant studies conducted in Nigeria in the past decades have leveraged on the existing entrepreneurial marketing model that has not significantly contributed to the survival of SMEs in Nigeria. The objective of this quantitative study is to investigate the effects of MO on the survival of manufacturing SMEs in Nigeria. The study adopted a positivistic ontology and descriptive survey design. The study randomly selected 387 owner-managers of manufacturing SMEs in Nigeria. The results show that MO significantly contributed to the survival of SMEs in Nigeria. Based on the results, the study recommends that integrative Entrepreneurial Marketing (EM) should be adopted by both the owners and managers of SMEs as this would help reduce the rate of business failure in Nigeria.