Background: Children with poor social-emotional health are at risk of failing to reach their potential. Method: The impact of the Pyramid Club year 3 preventive intervention on children's social-emotional health was investigated. Children were allocated to an intervention or non-problem comparison group. Results: Post-intervention both groups had improved Total Difficulty scores (Strengths and Difficulties Questionnaire) with the Pyramid group showing a significantly stronger effect size (r ¼ .71) than the non-problem comparison group (r ¼ .44). Conclusions: The Pyramid Club intervention improves the social-emotional health of vulnerable children. The need to evaluate such interventions and to extend research are discussed. Key Practitioner Message:• Development of children's social skills and emotional competence is essential for successful social interaction • Pyramid after-school clubs are designed to develop social skills and confidence in Year 3 children identified as vulnerable • An evaluation of Pyramid clubs suggests that Pyramid children show improved social-emotional well-being in comparison to non-problem children • Future research should examine the durability of social-emotional improvements and the extent to which improvements may lead to development in other areas such as academic performance

Findings contribute to evidence-based, preventative models for the early adolescent population and support the social validity of Pyramid Club.

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This paper focuses on the responsibility of advertising messages to authentically mirror and reflect British audience feelings towards 'the Other' and discusses caricatures of the Chinese in advertising through early martial arts tropes. It provides contextual background to Chinese depictions on screen in Britain before illustrating martial arts representations on print and television advertising during the 1970s. The paper includes examples of two popular brands in Britain: Pfizer's 'Hai Karate' (1973) and Golden Wonder's 'Kung Fuey' (1974-76) to illustrate colonial notions of the 'Oriental' during the 1960s and '70s. This interdisciplinary study borrows from ethical representation and martial arts discourse in film and TV, to explain the exoticisation and exclusion of the Chinese in the context of authenticity and appropriation in advertising.

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