Bali sebagai daerah pariwisata memiliki potensi yang tinggi dalam mendatangkan wisatawan. Melihat peluang tersebut, banyak industri minuman beralkohol seperti wine yang beroperasi dan memproduksi produknya di Bali, salah satunya adalah Plaga Wine. Perusahaan wine yang berlokasi di Kuta ini membangun citra produknya dengan melakukan branding di media sosial, seperti di Instagram dengan memberikan konten visual yang menarik dan sesuai dengan karakter target konsumennya, yaitu generasi milenial. Keunikan dan ciri khas dari brand menjadi satu kunci untuk memenangkan persaingan, terlebih lagi perusahaan wine di Bali sudah cukup banyak dan sama-sama gencar untuk melakukan branding di media sosial. Oleh karena itu, penulis menganalisa strategi konten visual pada Instagram Plaga Wine sebagai upaya branding kepada generasi milenial. Metode yang digunakan untuk menganalisa masalah adalah metode deskriptif kualitatif dimana penulis mengumpulkan data mengenai konten visual yang dimiliki pada Instagram Plaga Wine, menganalisa per masing-masing konten dan mendeskripsikan berdasarkan literasi visual serta kenyataannya di lapangan. Hasil dari penelitian ini adalah Plaga Wine sudah efektif dalam melakukan branding melalui konten visual Instagramnya terhadap generasi milenial. Dalam melakukan branding di media sosial diperlukan konsistensi dalam memilih unsur-unsur visual agar citra perusahaan akan mudah teringat oleh target audience, dan melaksanakan riset yang dalam mengenai karakteristik konsumen yang dituju.
Education is an effort made to be able to develop their potential, or increase intelligence, both through formal and non-formal education. Every citizen has the right to get the same education, as well as people with disabilities. The government has also issued Minister of Technology and Higher Education Regulation No. 46 of 2017 as a strategic step to provide opportunities for people with disabilities to get an education, especially in higher education. Sekolah Tinggi Desain Bali as a technology-based design campus also has students with special needs, namely the deaf for the past two years. This deaf student has a high enthusiasm for accepting learning, but in the implementation of the learning process, especially practicum subjects using tools and computers still need innovation so that deaf students can absorb and receive learning quickly, precisely and effectively. Therefore, a learning innovation model is designed that is a video tutorial interpreter by prioritizing repetitive, mobile learning concepts and prioritizing the ease of students with special needs in learning material. After practicing for deaf students, the positive impact obtained is an increase in learning motivation and learning outcomes of students with special needs that can be seen from their enthusiasm for learning in class and their acceptance and understanding of the tasks given.
Kementerian Perdagangan Republik Indonesia menggelar acara Embracing Jakarta Muslim Fashion Week (JMFW) sebagai langkah awal Indonesia dalam memposisikan diri sebagai pusat fesyen muslim dunia. Program studi Desain Mode IDB Bali berhasil lolos dalam seleksi untuk mengikuti parade fesyen di JMFW dan menghasilkan 6 busana dengan kain bercorak Indonesia. Untuk menunjang proses promosi dan branding dari busana muslim yang dirancang, program studi desain mode memerlukan video promosi singkat. Adapun tahapan pelaksanaan selama kegiatan dimulai dari Pra Produksi, produksi dan post produksi sehingga menghasilkan video berdurasi 01:04 menit sesuai dengan story board yang sudah dirancang. Keseluruhan isi video disesuaikan dengan storyboard yang sudah dirancang dengan memperhatikan beberapa hal sebagai berikut: (a) Kesesuaian busana setelah digunakan oleh model, (b) Detail bahan dan detail jahit, (c) Ekspresi model dan kesatuan busana jika ditampilkan bersamaan, (d) Penggunaan aksesoris dan kesesuaian dengan busana dan (e) Logo pihak sponsor. Video ini diharapkan dapat menunjang proses promosi dan branding dari busana muslim yang dirancang oleh prodi Desain Mode sehingga secara tidak langsung dapat membangun dan meningkatkan citra prodi Desain Mode di masyarakat.
Loloh cemcem is a typical herbal drink from the tourist village of Penglipuran, Bangli Regency, Bali which has good health properties for the body, such as preventing heartburn and providing freshness. This drink is widely traded, but its packaging only uses bottles that resemble mineral water bottles, so that many tourists view this cemcem loloh drink as unhygienic, less aesthetic, and different from similar drinks. Penglipuran Village is a tourist village that is always visited by hundreds of tourists per day, should be able to create an increase in sales from loloh cemcem. When viewed from the character of consumers who are currently the millennial generation, visual appearance is certainly one of the attractions in choosing a product. Therefore, it is necessary to analyze the packaging design of loloh cemcem to increase the value of the product using a visual communication aesthetic approach. The trial was conducted on consumers and prospective consumers of the loloh cemcem drink to get feedback using existing packaging designs with new packaging design innovations, as data analysis taking into account the visual communication aesthetics of each loloh cemcem packaging design. This research is expected to provide additional benefits to the knowledge of visual communication design, in this case, packaging design, so that it can be used as a reference for further research. The research method used in determining the research topic, determining the problem based on internal and external factors, data collection, data analysis, and conducting trials to obtain the expected research reports and outputs. The results of the research are in the form of Loloh cemcem packaging prototypes, and how the packaging can increase the value of Loloh cemcem products.
This community service activity is a collaboration of a team of lecturers and students from the Bali School of Design (STD Bali) and the Academy of Information and Computer Management (AMIK) New Media with the Student Association held in mid-April precisely on April 18, 2020, at the Yadnya Market, Kesiman Traditional Village Kesiman Village, East Denpasar District. This activity received a very good reception from the Yadnya Market and also the Traditional Village of Kesiman. Distribution of 1000 Masks in the Yadnya Kesiman Market environment is a form of community service in STD Bali and AMIK New Media in participating in preventing and breaking the chain of the spread of Covid Virus 10. Some of the factors supporting this activity include: STD Bali Institute Support and AMIK New Media especially the Putra Indonesia Education Foundation in funding activities, STD Bali Campus has a Fashion Design major so it is very helpful in the preparation of 1000 masks to be distributed. In addition, this activity also received full support from Yadnya Market Management and Kesiman Customary Village Management. Some of the obstacles encountered during this activity include: (1) There are limitations in the number of sewing machines used to sew masks on campus so that students sew at home. (2) The existence of the Covid 19 outbreak that caused the sewing process on campus to be slightly hampered because it had to implement Social Distancing. (3) The mask distribution activities cannot be handed over directly to traders in the Yadnya Market to avoid the crowds of the community, so the surrender is carried out symbolically to the Head of the Yadnya Market
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