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Purpose -For Small and Medium Enterprises (SMEs), entering foreign markets is considered a key strategy for growth and survival. However, the decision to enter is hardly straightforward.SMEs need to analyse the key barriers to entering these markets, so the purpose of this paper is to identify the obstacles that exist to SMEs in an emerging economy.Design/methodology/approach -This study has collected primary data through questionnaires from 212 Bangladeshi SMEs. A mixed method data analysis technique is used to analyse firms from micro and macro level. Following the running example based case study approach, this paper has developed and validated a partial least square based structural model (PLS-SEM) to assess the key barriers to entering foreign markets.Findings -In entering into foreign markets, and emerging economies, this study has identified key socio-economic barriers faced by Bangladeshi SMEs. Additionally, the study has successfully framed the obstacles as a second order hierarchical model. Originality/value -Consider that foreign market entry is perhaps more affected by social barriers as explained by existing theories, including the Uppsala model. Using institutional interpretation, this study reveals that in developing countries, SME international market expansion is more sensitive to the existence of economic barriers.

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Although the importance of people and institutions has been highlighted in multinational enterprise studies, the association between people, institutions, and the internationalization of small to medium-sized enterprise (SMEs) is an underexplored issue from the context of a small developing country. We examine theories subsumed under the Universal Model of human resource management (HRM) onto SMEs to study the hypothesized people and institutionally orientated barriers posed to SMEs' internationalization. Using quantitative analysis, the impacts of the barriers on internationalization are highlighted with particular attention to employer attractiveness. Following extant literature review, this study has used primary data collected through questionnaires from 212 Bangladeshi SMEs. We developed and validated the partial least square-based structural equation model (PLS-SEM) to assess the impacts and successfully framed people versus institutional barriers as a second-order hierarchical reflective model, which has not been done previously. Given their marginal significance over institutions, people-oriented cultural barriers should be included as an extension of the Universal Model to study SME internationalization.

Purpose People-related factors are very significant barriers for the internationalisation of large and small firms. Although the literature has identified a number of steps that SMEs need to take to increase their resilience in international markets, a study that identifies both the resilience and non-resilience barriers for SME internationalisation has not been undertaken in the scientific fields Human Resource Management and International Business. This paper aims to examine resilience and non-resilience barriers faced by SMEs in a developing country. In addition to the resilience literature, they examine non-resilience and combine its characteristics with resilience barriers from the Bangladeshi context. Design/methodology/approach Quantitative data analysis technique is used in this study to identify the impacts of these resilience/non-resilience issues’ internationalisation of SMEs both from micro and macro levels. This study has used primary data collected through the questionnaires from 212 Bangladeshi SMEs. Based on the data, this study has developed and validated partial least square-based structural equation model to assess the impacts of resilience factors on the internationalisation of SMEs with particular attention to entrepreneurial attractiveness. Findings It has successfully framed resilience vs non-resilience barriers of the internationalisation of SMEs as a second-order hierarchical reflective model and found that internationalisation of SMEs is significantly influenced by the resilience factors where language and related socio-cultural issues are marginally more significant. Research limitations/implications A couple of limitations include the following. First, concentrating on resilience and non-resilience serves as a limitation as the authors could have had resilience vs other categories such political, economic, legal and technological barriers. Second, they have mainly used cross-sectional data by using the survey method. This study could have been better served had they also tried to combine the use of qualitative analysis as attempted elsewhere. Practical implications Practically, this study researched in an area which was neglected and under-reported by existing studies. Its exploration showed that it has potential to contribute significantly to the policymakers and implementers, as it comprises SMEs and emerging countries. It has been noted in the literature that these economies and firms are less capable to conduct research independently, as they are resource-constrained. Social implications The results reveal that both resilience- and non-resilience-related barriers are significant to SMEs internationalisation. However, if policymakers were to give priority to any one of these, they should give marginally more priority to resilience-type barriers compared to the non-resilience barriers to internationalisation. Originality/value To date, studies on resilience have concentrated on identifying challenges faced by firms and what types of behaviours are required by individual members so as to enhance survival. However, there are no studies so far on identifying or even modelling both resilience and non-resilience barriers within the context of SMEs internationalisation in developing countries. This study combines resilience and non-resilience factors in a model to find out their contribution especially in the under explored area of non-resilience from a Bangladeshi contextual perspective that seeks to encourage international entrepreneurship.