Although Corporate Social Responsibility, Customer Value, Corporate Image and Marketing Performance have become attractive research topics in the business literature, not much is known about their interrelationships. Hence Prior research has examined the relationships within subsets of these concepts. Therefore, this study aims to address this gap by developing a causal model incorporating these concepts to investigate the relationships among them in the context of hospitals. However, main objective of the study is to investigate the mediating effect of Customer Value and Corporate Image on the relationship between Corporate Social Responsibility and Marketing Performance. The proposed model was tested on data were obtain through survey conducted on managers and consultant physicians of private Jordanian hospitals in Amman. A structural equation model analysis was conducted using AMOS 22.0 and PLS 7.0 to verify the reliability and validity of the multi-item scales and to test the hypothesized relationships. However, the results indicate a positive direct effect of Corporate Social Responsibility on Customer Value, Corporate Image and Marketing Performance. Result also indicates a positive directs effect of Customer Value on Corporate Image as well as Marketing Performance. Findings also indicate that Corporate Image has positive direct effects on Marketing Performance. Furthermore, result indicates a partial mediation effect of corporate image and customer value. However, Findings indicate that Corporate Social Responsibility did enhance hospital performance, yet this effect was direct and indirect .Thus, the result positions customer value and corporate image as the primary mechanism through which the beneficial effects of Corporate Social Responsibility are realized. The study concludes with a discussion of the research and managerial implications of these findings.

The hotel industry is critical in developing the economy. Moreover, it is the largest and most rapidly growing industry in Jordan. Employee satisfaction is a crucial element for the success of any organization, particularly in the hotel industry. Therefore, this study aims to examine the influence of human resource management (HRM) practices since these constructs could influence different outcomes at the workplace, such as employee satisfaction, service quality, and employee service behavior in the hotel industry. The study has undertaken five primary HRM practices – recruitment, capability, compensation, performance appraisal, and training and development (T&D) – to measure their impact on employee satisfaction, service quality, and employee service behavior. Data were collected from 290 employees and 290 customers of Jordan’s hotels across all categories in the four main tourist attractions: Amman, Petra, Aqaba, and the Dead Sea. A quantitative approach was employed using various statistical tools such as mean, tabulation of data, correlation, and ANOVA by SPSS software. The results indicated that HRM practices positively affect service quality, employee service behavior, and employee satisfaction. It was also found that when employees in Jordan’s hotel industry demonstrate excellent service behavior, the customer perceptions of service quality increase. Finally, effective human resource management strategy systematically organizes all individual human resource management measures to directly influence employee satisfaction, service behavior, and service quality in a way that leads hotels to achieve organizational success.

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The study aimed to reveal the effect of strategic management in achieving excellence among the leaders working in Al-Quds insurance company. The researcher used the descriptive approach, and the study sample consisted of (80) leaders working in Al-Quds Insurance company. To achieve the objectives of the study, the researcher used a questionnaire to measure strategic management, and a questionnaire To measure the achievement of excellence, both of which were prepared by the researcher, and the study reached a set of results, the most important of which are: that the level of strategic management applied by the leaders working in Al-Quds Insurance company (80.1%) is divided into two dimensions: after the strategic direction, it got the first place with a relative weight (82). %), and after developing human capital, it ranked second with a relative weight of (78.6%), while the level of achieving excellence by the leaders working in Al-Quds Insurance company reached (79.1%). The study also revealed a relationship between the total degree of strategic management and the Achieving excellence among the leaders working in Al Quds insurance company, and it was found that there is a significant impact of the overall degree of the strategic management scale on the satisfaction of the beneficiaries in the company. Al-Quds Insurance company, and it was found that there is a significant impact of the overall degree of the strategic management scale on human resources in Al-Quds Insurance company, and the study showed that there are statistically significant differences between the degrees of strategic management among the leaders working in Al-Quds Insurance company due to the educational qualification variable in favor of the bachelor’s degree, and the study showed There were no statistically significant differences between the degrees of strategic management among the leaders working in Al-Quds Insurance company due to the variable years of experience, and the study showed the absence of statistically significant differences between the degrees of achieving excellence among the leaders working in Al-Quds Insurance company due to the variable (educational qualification, years of experience), and the researcher recommends paying attention to the development of strategic goals in the organization, and the participation of workers in building strategic goals and visions, and selecting qualified workers and employing them in positions that suit their abilities and capabilities.

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