Companies are struggling in a highly competitive environment to accelerate their operations and operations. Discussions such as globalization and the expansion of networks such as the Internet are important issues that affect the resources, marketing, and other issues that companies engage with. The effects of information technology in industries, in the supply chain areas and in the value chain, are evident from the relationship with suppliers to production and communication with customers, including the impact of information technology on the supply chain performance. The purpose of this study was to investigate the relationship between information technology variables, integration and flexibility function in the automotive supply chain and the effect that information technology has on the supply chain performance. After collecting the data through a questionnaire from automobile manufacturers and analysis of the obtained model, the results show that the information technology which in this research includes the Internet, the organization's network systems and combine system has a positive and direct effect on integration and flexibility. These results indicate that the use of information technology increases the integrity and flexibility of supply chain components and improves communication between them.

With the new technology, organizations increasingly recognize the importance of managing customer relationships, and many of them have been deployed to customer relationship management (CRM) in order to serve customers better and build close relationships with them. On the other hand, the recognition of valued customers and their management has become an important issue. In today's world, the business market is a complex network of tangible and intangible value relationships whose identification and optimal management is important. If these relationships are not optimally managed, it can lead to a great deal of harm to the organization and; on the other hand, if these relationships can be properly identified and managed, they can organize huge profits with the least cost. In this article, the target organization that focuses on the network, as well as its corporate clients, has been reviewed, and a model for explaining customer strategy for implementing CRM in a company (Saba Corporation in Iran) as an example has been presented. Further, on the characteristics of its customers, the organization's policy has also been implemented. To do this, first, corporate customers focus on the value they focus on (customer lifetime value or CLV), and then the value chain will be implemented across the different segments of the corporate customer focus. By implementing the value chain among the various sections of the corporate customers, the hub can design suitable marketing programs for managing value paths and allocate appropriate budgets for each path.