This research was conducted to determine the effect of risk perception on purchasing decisions using shopee pay later with consumptive behaviour as moderation. This type of research is quantitative research with an explanatory approach. The population is a student of UIN Malang. The sampling technique used is purposive sampling with the criteria of Shopeepay later users who have used Shopee Pay later at least twice the transaction so that the research sample is as large as 100 respondents. Data collection techniques used questionnaires and were analyzed by moderation regression. The results showed that the risk perception variable significantly affected purchasing decisions using Shopee Pay later. Consumer consumptive behaviour strengthens risk perception's influence on Shopee Pay's later purchase decisions.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.