Tribal, custom, race, and religion issues appear to be often played by some individuals. The issues that often arise can spur latent conflict because of the diversity in Indonesia. The chance of the latent conflict is aggravated by the freedom of information access due to the rapid progress of communication development in the current era of information technology. One product of the communication development is the formation of a cyber space in the virtual community. The cyber space seems to offer a freedom of opinion and exchange of information. Kaskus, with its tagline "The Largest Indonesian Community", is an example of a virtual community in a cyber space that offers that freedom. In it's development, whether consciously or unconsciously, the freedom tore the harmony with the existence of various intolerance practices found in that cyber space. Therefore, a research using virtual etnography is conducted to the users of the virtual community, especially at the Foreign News and Policy columns. Social Representation theory by Moscovisci is used to analyze the phenomenon. The results of the study indicate that the user's ability to identify intolerance practices is strong enough but the awareness to avoid such practices is still very weak, as indicated by the discovery of contents which is containing issues of ethnicity, religion, race and inter-group relations (SARA), flaming, and trolling elements.