Abstract.  This article uses a discursive approach to analyze how gender equality has and is being constructed and given meaning in the context of Swedish regional policy. Drawing on Carole Bacchi's ‘What's the Problem? Approach’, we explore how arguments concerning the new forms of regional policy are assigning different categories of people different subject positions and, in particular, we focus on the kind of subject positions that are being given to women as a group in this context. The discourse being shaped in national policy is, however, interpreted in specific contexts. Accordingly, we compare the way this new discourse is being (re)interpreted and (re)constructed and the subject positions being ascribed to women in the regional development partnerships and growth strategies in two Swedish regions: Västerbotten and Jönköping. Finally, we draw attention to how both the form and the content of Swedish regional development policies create great difficulties for politicizing gender as a power dimension in society. We suggest that regional politics has become de‐politicized and argue for the need for it to be re‐politicized with gender included as a conflict dimension.

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This study analyses the responses and reactions among women in Umeå during the period of threat from the Haga Man: a serial rapist operating between 1998 and 2006, and highlights how women in this new situation handled feelings of vulnerability and fear of violence in public space. The article analyses the ways women positioned themselves in their narratives and how this could be understood in terms of how they negotiated spaces for agency within a context where public space has been represented as safe and gender-equal. Women's fear of violence is discussed in relation to Swedish gender equality discourses and contextual constructions of femininity. The research is based on empirical data collected through in-depth interviews with women in Umeå. The results show the difficulties of claiming the official position of a gender-equal femininity. The informants' ambivalence, and partly anger, in relation to a femininity they wanted but could not have also created an opportunity for critique of women's position in society and thus a challenge to a presumed gender equality that stands in the way of addressing issues of gendered power relations.

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