If the individuals who are most likely to perceive media bias no longer encounter, via selective exposure, media content they might consider biased, why are perceptions of media bias so pervasive? We argue that many people who engage in politically motivated selective exposure also perceive “the media” in general to be biased. Relying on a survey of adults in the U.S. state of Wisconsin, which has witnessed particularly contentious and divisive political events since 2011, this study examines self-reported patterns of selective exposure to partisan media while accounting for the role of the local communication ecology in encouraging or discouraging partisan media selectivity. It also tests the idea that selective exposure is related to a generalized perception of media bias—the idea that “the media” in general are biased while self-selected media are not. Finally, the study tests a moderated mediation model showing the structure of relationships among political opinion extremity, selective exposure, and perceived media bias. Results suggest (a) a positive relationship between political opinion extremity and selective exposure, (b) opposite patterns of relationships between selective exposure and perceived media bias about self-selected and general media, respectively, and (c) evidence of moderated mediation among political opinion extremity, selective exposure, and perceived media bias.

This review explicates the past, present and future of theory and research concerning audience perceptions of the media as well as the effects that perceptions of media have on audiences. Before the sections that examine media perceptions and media effects perceptions, we first identify various psychological concepts and processes involved in generating media-related perceptions. In the first section, we analyze two types of media perceptions: media trust/credibility perceptions and bias perceptions, focusing on research on the Hostile Media Perception. In both cases, we address the potential consequences of these perceptions. In the second section, we assess theory and research on perceptions of media effects (often referred to as Presumed Influence) and their consequences (referred to as the Influence of Presumed Influence). As examples of Presumed Influence, we evaluate the literature on the Persuasive Press Inference and the Third-Person Perception. The bodies of research on media perceptions and media effects perceptions have been featured prominently in the top journals of the field of mass communication over the past 20 years. Here we bring them together in one synthetic theoretical review.

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In accordance with self-categorization theory, this study predicts that because elite cues affect partisans' perceptions of group norms, news coverage of political gridlock should influence partisans' willingness to endorse compromise. Results of two experimental studies, where Republican and Democratic samples read a news story in which group leaders were either willing or unwilling to compromise, largely support our expectations. However, we also find evidence that willingness to compromise can depend on the specific issue context, as well as pre-existing attitudes. These results further our understanding of how media coverage affects the functioning of democracy in the United States.

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