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The purpose of this research is to study the positivity of brand communication with the emergence of Facebook, and to understand the alterations and modifications in consumer psychology by brand communication through Facebook. Descriptive study using literature review from the period of 2011-2017 from database of EBSCO, Emerald, Sage, etc. The results discovered that brand communication is positively affected by Facebook as it gives an amplified-dais to the brands to function excellently. It is a consumer involvement and endorsing apparatus and has chief impact on tempting and maintaining a fan base. Facebook has emerged as platform which gives brand a podium for expression, up-gradation, communication, elevation, and boosts their brand image, equity and loyalty. Facebook empowers the deep consumers' instincts which not only alters consumer's consumer psychology but changes their complete lifestyle. Moreover, a strong relation between brand communications through brand Facebook pages and consumers was found. It is recommended that brand managers mustpractice Facebook for mass interactivity as it offers wide prospects to progress brands and creates strong connect with online consumer's psychology and made brand communication innovative.

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For any organization to thrive and sustain in the competitive global market, its employees are their competitive advantage; in order to have a profitable business, employees must accept and follow the organizational mission and vision. A congruence between employees’ values and organizational culture is highly essential for both, organizational outcomes as well as employee wellbeing. Therefore, leaders’ empowering behaviors and the organization’s culture have a huge role to play in the employees’ flourishing experiences. The present research was undertaken in order to elicit how leaders’ empowering behaviors in association with organizational culture influence the flourishing at the workplace of employees. Based on responses gathered from 304 employees working in banking organizations in Delhi and Gurgaon, India, it was found that indeed leaders’ empowering behaviors, as well as the organizational culture, have a relation with flourishing experiences of employees. Leader behaviors of providing autonomy and control are critical in determining how well employees are able to experience positive emotion in the workplace.

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