A cross‐national representative survey in Canada and the U.S. examined ageism toward older individuals during the first year of the COVID‐19 pandemic, including ageist consumption stereotypes and perceptions of older people's competence and warmth. We also investigated predictors of ageism, including economic and health threat, social dominance orientation, individualism and collectivism, social distancing beliefs, and demographics. In both countries, younger adults were more likely to hold ageist consumption stereotypes, demonstrating intergenerational conflict about the resources being used by older people. Similarly, young adults provided older people with the lowest competence and warmth scores, though adults of all ages rated older individuals as more warm than competent. Particularly among younger individuals, beliefs about group‐based dominance hierarchies, the importance of competition, and the costs of social distancing predicted greater endorsement, whereas beliefs about interdependence and the importance of sacrificing for the collective good predicted lower endorsement of ageist consumption stereotypes. Support for group‐based inequality predicted lower perceived competence and warmth of older individuals, whereas beliefs about interdependence and the importance of sacrificing for the collective good predicted higher perceived competence and warmth of older individuals. Implications for policies and practices to reduce intergenerational conflict and ageist perceptions of older individuals are discussed.

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We investigate discrimination experiences of (1) immigrants and racialized individuals, (2) Indigenous peoples, and (3) comparison White non-immigrants in nine regions of Southwestern Ontario containing small-and mid-sized communities. For each region, representative samples of the three groups were recruited to complete online surveys. In most regions, over 80 percent of Indigenous peoples reported experiencing discrimination in the past 3 years, and in more than half of the regions, over 60 percent of immigrants and racialized individuals did so. Indigenous peoples, immigrants and racialized individuals were most likely to experience discrimination in employment settings and in a variety of public settings, and were most likely to attribute this discrimination to racial and ethnocultural factors, and for Indigenous peoples also their Indigenous identity.Immigrants and racialized individuals who had experienced discrimination generally reported a lower sense of belonging and welcome in their communities. This association was weaker for Indigenous peoples. The findings provide new insight into discrimination experienced by

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