In this digital revolution all industries are competing to innovate to attract consumers' attention. One of the most competitive competition is in the electronics industry. This study aims to determine the effect of brand awareness, brand image and perceived quality towards purchase intention of IT products. The object in this research is one of the leading lapotop brand in Indonesia in one of the growing provinces in Indonesia. This study uses sampling by purposive sampling technique. The number of samples in this study were 142 respondents. Data obtained through questionnaires distributed directly to the field and through the Google Form. Data analysis techniques using SEM showed that brand awareness has no significant effect on perceived quality, brand image has a significant effect on perceived quality, brand awareness has a significant effect on purchase intention, brand image has a significant effect on purchase intention and perceived quality have a significant effect on purchase intention. In generaly, ASUS brand laptops have managed to attract consumers' attention through their brand image and awareness.

Tingginya konsumsi masyarakat terhadap layanan online food delivery menciptakan persaingan yang ketat antar penyedia layanan aplikasi. Hasil survey menemukan bahwa terjadi peningkatan penggunaan layanan online food delivery sebesar 20% pada era pandemi Covid-19. Ketatnya persaingan tersebut menuntut layanan online food delivery memberikan kualitas pelayanan yang terbaik. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan positive e-WOM terhadap intention to use aplikasi online food delivery di Kabupaten Banyumas. Penelitian ini dilakukan dengan menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS). Teknik yang digunakan dalam pengambilan sampel menggunakan metode purpossive sampling yang melibatkan 100 orang responden dengan kriteria usia minimal 17 tahun, berdomisili di wilayah Banyumas, serta telah menjadi pengguna aplikasi online food delivery minimal 1 bulan. Pengambilan data menggunakan kuesioner dengan skala likert 1 sampai 5 yang didistribusikan melalui Google Form.. Hasil penelitian menunjukkan bahwa variabel e-service quality berpengaruh positif signifikan terhadap positive e-WOM dan variabel positive e-WOM berpengaruh positif signifikan terhadap intention to use. Sehingga, untuk meningkatkan intention to use pada aplikasi online food deliivery di Kabupaten Banyumas dapat melalui peningkatan e-service quality dan positive e-WOM.

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