PurposeThe purpose of this study is to investigate the potential determinants of sustainable consumption behavior. This study describes lifestyle of health and sustainability (LOHAS) tendency and the effects of such lifestyles on the behavioral intentions for sustainable consumption in sharing economy.Design/methodology/approachThis research adapts LOHAS tendency, consumer attitude, subjective norm, perceived behavioral control and consumers' behavioral intention for sustainable consumption scale in Indian context to describe the sustainable consumption behavior by extending the theory of planned behavior (TPB). Data of 627 individuals collected through a questionnaire, after the scales validation process and thereafter a structural equation analysis has been performed.FindingsThe findings confirm the extended TPB, wherein LOHAS tendency has emerged as an antecedent to consumer attitudes for taking part in sustainable consumption. Results highlight that consumer attitudes, subjective norms and perceived behavioral control are significant determining factors of consumers' sustainable consumption behavior.Research limitations/implicationsThis study has examined the sustainable consumption behavior by considering the lifestyle tendency. A few other limitations are also discussed.Originality/valueConsumer behavior in sharing economy is surely one of the emerging research areas; there is dearth of research to understand Indian consumers' sustainable consumption, particularly from lifestyle perspective. This research establishes relationship between LOHAS tendency and sustainable consumption, which may serve as a contributor to sharing economy in terms of LOHAS consumer's lifestyle and their sustainable consumption behavior.

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PurposeThe goal of this research is to find the components that can inspire people to reduce food waste at household consumer level. The components were created by combining the theory of planned behaviour (TPB), theory of interpersonal behaviour (TIB) and motivation opportunity ability (MOA) model.Design/methodology/approachThe study is based on the content analysis, which identifies the motivating factors for food waste reduction at the consumer household level. A total of 12 motivating factors are identified across extensive literature reviews along with opinions of experts. Then, the recognized motivating factors are analysed for causal interrelationship using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach. Data were collected from 95 experts, selected using purposive sampling, through a questionnaire survey.FindingsA total of 95 household experts expressed their views on food waste reduction motivation factors, and a decision matrix has been developed based on that. Then, opinions are analysed using the DEMATEL approach, and it was found that “perceived behavioural control (PBC)” is the most influential motivating factor for food reduction at the household consumer level. Results also showed that “knowledge and skills about proper food management at home” are the least affected factor among the others.Practical implicationsMinimizing food wastes at the consumer and household level can provide the benefits to both people and environment in multiple ways. The problem of food waste necessitates a multifaceted response, and this study aims to address consumers' motivation and capabilities to lessen food waste behaviour. Since the benefits of minimizing food wastes have often remained untapped and neglected, educational efforts should be used by policymakers to enhance household awareness of food waste.Social implicationsThe present study contributes to the inadequate research on household food waste in India and is expected to facilitate sustainable consumption.Originality/valueFood waste management is particularly difficult for developing countries, like India, which have little resources and are environmentally vulnerable. Not only is there a dearth of study on household food waste, but most of the research has been conducted in developed economies. Also, a novel applied method has been utilized in this study.

Purpose The General Assembly recognized the critical contribution of entrepreneurship to sustainable development in its resolution 73/225 on entrepreneurship for sustainable development by accelerating economic growth and innovation and addressing social and environmental challenges in the context of the 2030 Agenda for Sustainable Development. Hence, it is important to understand the variables influencing entrepreneurs’ aspirations for sustainable enterprises to promote sustainable entrepreneurial activity for sustainable development. Therefore, this study aims to analyse the enablers affecting the adoption of sustainable entrepreneurship practices by the entrepreneurs in India. Design/methodology/approach This study has been conducted in three steps. The first step includes the identification of enablers from the extensive review of the literature followed by the second step of finalization of enablers by experts’ opinion. Finally, in the third step, enablers are analysed using interpretive structural modelling (ISM). Findings After the extensive literature review and opinion of 100 millennial experts, 11 enablers are identified. In the third step, ISM is applied to develop a hierarchical model for the enablers affecting the adoption of sustainable entrepreneurial practice and to establish the contextual relationships among those enablers. Research limitations/implications This study can be used by practitioners and policymakers to further validate the driving enablers for developing sustainability-driven entrepreneurial intention and to increase the adoption of sustainable practices by entrepreneurs. Originality/value This study is based on the ISM providing significant insights related to enablers affecting the adoption of sustainable entrepreneurial practices. It provides valuable knowledge to entrepreneurial researchers and practitioners.