Goal: The path to implement Digital Transformation (DT) in modern industries is far from clear, particularly in Brazil. From the point of view of operations management, authors developed a Conceptual Framework (CF) to support DT implementation in Discrete Manufacturing Industries (DMI). The CF applies knowledge management, hybrid project management (HPM) and Sociotechnical values to implement DT, using New Product Development (NPD) as a ground. The work aims to depict the HPM approach of this CF. Design / Methodology / Approach: this is a qualitative research based on a systematic literature review carried out over a period of five years. It was performed in the Web of Science database, applying PRISMA flowchart, to evaluate which project management models, addressed in the literature, are more suitable for DT implementation projects in light of sociotechnical and innovation-shared-values approach. Results: A Hybrid “Stage-Gate – Agile - Design Thinking” project management model to support DT implementation in DMI. This is a preliminary proposal that can be explored in future empirical research. Limitations of the investigation: Some quality papers may have been left out due to the research methodology. Practical implications: The CF can be applied by professionals to support Digital Transformation while incorporating sociotechnical values and reducing the excessive technological bias in NPD projects. Originality/Value: The authors propose a new Digital Transformation (DT) approach, named Sociotechnical Digital Transformation (SDT) and an HPM to support DT in light of a Sociotechnical approach.

Explains that globalization and new manufacturing technologies have been generating a new kind of product competition based on the ability of the producer to offer the most suitable product for each individual market. In this new environment, the relationship between short‐term logistical decisions taken within manufacturing and business performance becomes increasingly strong. This relationship can also be complex, owing to the large number of variables and trade‐offs within the decision process. Manufacturing managers must be aware of the strategic consequences of their daily short‐term decisions but they also need proper management tools to support this decision process. Discusses the concept of short‐term strategic management and how this can be used to guide the development of manufacturing management tools for mass customized industries. Argues that manufacturing management systems can act as a link between short‐term decisions and the business strategy objectives.

A importância da função operacional para o sucesso das empresas manufatureiras tem sido amplamente reconhecida pela literatura especializada. As constantes flutuações características dos mercados modernos obrigam a função de manufatura a desenvolver uma ampla e rápida capacidade de reprogramação de suas atividades. Para garantir esta agilidade é preciso que o programador da produção tenha acesso a uma vasta gama de conhecimentos acerca do processo produtivo pelo qual ele é responsável. Estes conhecimentos encontram-se dispersos em diferentes repositórios que não se resumem aos registros oficiais das empresas manufatureiras. Neste trabalho, exporemos, primeiramente, um modelo conceitual genérico das informações necessárias à montagem de programas de produção. A seguir, apresentaremos uma classificação dos repositórios de conhecimento relativos à programação da produção utilizados em empresas manufatureiras, para, a seguir, indicar as relações entre os repositórios apresentados e as informações descritas no modelo conceitual. O modelo conceitual quanto os repositórios e as ligações entre estas duas entidades foram estruturados e identificados a partir de um projeto de pesquisa que até o momento já realizou levantamentos em mais de 60 linhas de produção de diferentes setores industriais em todo o Brasil.