Abstract:This study proposes a theoretical model integrating two lines of tourism research: emotional solidarity and destination loyalty. In order to test the proposed model, a survey of visitors to Cape Verde islands was undertaken. Structural equation modeling and moderated mediation analysis were implemented to assess the relationships involving visitors' emotional solidarity with residents, satisfaction and destination loyalty. The three dimensions of emotional solidarity were considered in the study: feeling welcomed, sympathetic understanding and emotional closeness.Results indicate that visitors' feeling welcomed and sympathetic understanding directly influence loyalty. In particular, the relationships involving visitors' feeling welcomed by residents, emotional closeness with residents and sympathetic understanding with residents and loyalty were all mediated by satisfaction. Additionally, gender was found to moderate the conditional indirect effects of emotional closeness and feeling welcomed on loyalty (via satisfaction). Such relationships were stronger among male visitors. Implications as well as future research opportunities are offered.
Hosting ethnically and culturally rich religious festivals provides visitors a glimpse into how a sense of togetherness and faith are not only established but strengthened through shared beliefs and ritualistic behavior. This research examines visitors’ destination loyalty through their emotional bonding with place, the emotional solidarity they experience with residents, and their perceived level of safety. Based on data collected from 813 visitors during the Attur Church Feast in Karkala, India, the results indicated that place attachment directly influences loyalty and two dimensions of emotional solidarity and, in turn, emotional solidarity has a positive effect on loyalty. Additionally, it was found that emotional solidarity partially mediates the effect of place attachment on destination loyalty. Finally, employing a moderated mediation analysis, visitor level of perceived safety at the festival partially moderated the indirect effect of place attachment on destination loyalty through emotional solidarity.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.